San Jose, CA, United States
Manager, Marketing, Product Management
Jul 30, 2020
Nov 12, 2020
Product Marketing Manager
eBay is a global commerce leader that allows you to craft how the world buys, sells, and gives. eBay has been genuinely committed to diversity and inclusion since its founding more than 20 years ago. Here, you can just be yourself, do your best work, and have significant impact on people across the globe. We are looking for people with drive, ideas, and a passion to drive small business success while crafting the future of eBay—does this sound like you? If so, we’d love to talk to you!
About the team:
The Product Marketing team at eBay owns GTM (go-to-market) strategy across buyer and seller product areas; Product launches, including activation and Launch Readiness, Outreach and Communications.
About the role:
In this role, you will own GTM, launch readiness and adoption of a product area. You will work with Product Managers to help define the roadmap and work with cross functional teams to drive product and feature marketing plans that you build. Ultimately the success of this role will be measured by product adoption leading to improved business performance.
Have a deep understanding of the customer problems being solved by this roadmap and have a keen sense on how to influence customers to adopt the features that help them tackle their problem
Ask the right questions to understand what problem the product solves for and articulate that into the right messaging and positioning statements for customers
Deeply understand the product roadmap for your product area and how it solves the customer problems
Develop a product marketing plan to increase feature adoption
Develop a communications plan to showcase value proposition and key customer benefits of the product to internal and external partners via blogs, videos etc.
Work cross-functionally with marketing teams in eBay’s core markets as well as our Global marketing organization to drive adoption
Develop and maintain a product launch calendar
Close the feedback loop to identify product gaps based on customer feedback and influence prioritization of roadmaps to address these gaps by:
Understanding market dynamics and extracting what the pressing problems customers are trying to overcome
Working with Market Insights and Analytics teams to get a deeper understanding of the customer and their needs, attitudes and behaviors
5 years of strong product marketing management experience or product management experience
Experience in starting/taking new products to market
Experience in eCommerce is an advantage
Previous Marketplace and/or seller side experience is ideal
Balances technical and business sense; able to communicate what is possible and what will have the biggest impact
Data driven with a keen attention to detail
Ability to persuade and influence partner/teams to take action in areas identified
Deep understanding of eBay product and marketing capabilities
Builds positive relationships internally and externally; an active listener and clear communicator
Bachelor’s degree required; MBA preferred
Based in San Jose, CA
View our accessibility info at https://www.ebayinc.com/accessibility/
eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org . We will make every effort to respond to your request for disability assistance as soon as possible.
For more information see:
EEO is the Law Poster at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
EEO is the Law Poster Supplement at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf
Website : http://www.ebay.com