Digital Media Strategist

Profile

Description

Manages the member and provider websites for Humana Medicaid. Works with business owners on annual review of websites to ensure web and supporting content is up to date and compliant.

Responsibilities

The Professional 2, Creative Development applies various digital strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Coordinates an annual review of all web pages and supporting documents with business owners to ensure website accuracy and compliance. Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.

Required Qualifications

Bachelor's degree

Less than 5 years of technical experience

Demonstrated superior organizational skills to keep track of multiple requests, projects and campaigns in queue

Pursues excellence: Possesses high attention to detail with excellent verbal, written, and presentation skills

Able to manage multiple projects simultaneously in a fast-paced environment

Comfortable working with many different departments and functions across the organization

Broad knowledge and experience with large databases

Strong attention to detail

Demonstrated ability to work on a team and individually while being self-motivated

Above average skills in communication, logical thinking, and marketing

Experience with Adobe Campaign or a similar campaign tool

3 or more years of experience in database marketing

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Possesses exceptional communication skills - Very high attention to detail with excellent verbal, written, and presentation skills

Has high interest in the health and wellness industry

Is self-motivated and takes initiative; proactively finds ways to improve and connect

Demonstrates ability to produce content that reflects the holistic understanding of HumanaVitality audience and brand

Ability to understand the program design and elements and which engagement tools/channels are leveraged for each HumanaVitality plan design

Has agency experience

Additional Information

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com