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Job Details

Field Marketing Specialist

Company name
Realogy Holdings Corp

Location
Pleasanton, CA, United States

Employment Type
Full-Time

Industry
Marketing, Real Estate

Posted on
Feb 24, 2022

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Field Marketing Specialist,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\http://www.realogy.com/\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eRealogy Holdings Corp.\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e\u0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003esome of the most recognized names in real estate: \u003c/span\u003e\u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eBetter Homes and Gardens® Real Estate\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e, \u003c/span\u003e\u003ca href=\https://www.century21.com/\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eCentury 21®\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e, \u003c/span\u003e\u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eColdwell Banker®\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e, \u003c/span\u003e\u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eColdwell Banker Commercial®\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e, \u003c/span\u003e\u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eCorcoran®\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e, \u003c/span\u003e\u003ca href=\https://www.era.com/\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eERA®\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e, \u003c/span\u003e\u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eSotheby\u0027s International Realty®\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy\u0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\color:#000000;\\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\color:#000000;\\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\color:#000000;\\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eForbes 2020 Best Employers for Diversity.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003cspan style=\color:#000000;\\u003eRecognized on the 2020 Human Rights Campaign \u003c/span\u003e\u003ca href=\https://urldefense.com/v3/__https:/c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2499490-1\u0026amp;h=414592108\u0026amp;u=https*3A*2F*2Fwww.hrc.org*2Fcampaigns*2Fcorporate-equality-index\u0026amp;a=Corporate*Equality*Index__;JSUlJSUrKw!!CHCva4lQ!V7Hq9z8jry2mbi5g4VJrhm9-jtcmXOENdMS-vH72q6amtqO3-pbdNGQYXxhZ1YbfSuE$\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eCorporate Equality Index \u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\color:#000000;\\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003cspan style=\color:#000000;\\u003eFirst residential real estate company to endorse the\u0026nbsp;\u003c/span\u003e\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=3188291754\u0026amp;u=https://www.hrc.org/blog/hrc-announces-unprecedented-business-support-for-the-bipartisan-equality-ac\u0026amp;a=Equality Act\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003eEquality Act\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e\u0026nbsp;and fully support\u0026nbsp;\u003c/span\u003e\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=1515556233\u0026amp;u=https://www.realogy.com/news/2018/10/03/realogy-announces-support-for-fair-and-equal-housing-act-bill\u0026amp;a=H.R. 1447\ target=\_blank\\u003e\u003cspan style=\color:#000000;\\u003e H.R. 1447\u003c/span\u003e\u003c/a\u003e\u003cspan style=\color:#000000;\\u003e\u0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan style=\color:#000000;\\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWith diversity, we succeed together. We hope you’ll join us.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\color:#000000;\\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\color:#000000;\\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003ePowered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the Coldwell Banker\u003csup\u003e®\u003c/sup\u003e\u0026nbsp;organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite\u0026nbsp;uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2020 Women’s Choice Award\u003csup\u003e®\u003c/sup\u003e\u0026nbsp;Most Recommended brands for customer experience and overall quality. 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one\}},FooterInfo:[{Name:Privacy Policy,Value:https://www.realogy.com/privacy-policy/,Icon:,onlyIcon:0},{Name:Accessibility Statement,Value:https://www.realogy.com/links/accessibility-statement,Icon:,onlyIcon:0},{Name:Do Not Sell My Personal Information,Value:https://submit-irm.trustarc.com/services/validation/9b852f5f-98b6-4200-8fac-a65b2b7fcc27,Icon:,onlyIcon:0},{Name:California Applicant Privacy Notice,Value:https://www.realogy.com/wp-content/uploads/2021/03/RDOCS-267332-v1-CCPA_Realogy_Applicant_Notice.pdf,Icon:,onlyIcon:0},{Name:Phishing Scam Alert,Value:https://www.realogy.com/phishing-scam-alert/,Icon:,onlyIcon:0}],EncryptedBruid:null,HashCode:0,LoggedIn:false,EncryptedSession:null,CompiledCss:true,IdForSocialLogin:38484c39-8ce0-4152-98c4-a5ef73a45707,TotalCount:510,AllowAccessResponse:{Name:AllowAccess,Value:true},TalentSuiteClientName:null,ApplyStatus:null,ApplyDiff:10,NextApplyDate:null,LimitExceededMessage:null,JobId:1038497,JobCartResponse:null,TGLocales:[],IsGTG:false,LocaleDesc:,ResponsiveCandidateZone:true,BasicProfileDetails:null,DashboardData:null,PendingAssessments:null,googlejobsMappingfielddataJson:\u003cscript type=\application/ld json\\u003e{\@context\:\http://schema.org\,\datePosted\:\2022-02-23T16:47:28.230\,\description\:\\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cb\u003eField Marketing Specialist\u003c/b\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003eColdwell Banker Realty has been the #1 residential real estate brokerage in America for 24 years, and our 140 person plus national field marketing team is dedicated to helping us hit 25! \u0026nbsp;\u0026nbsp;We are looking for an enthusiastic and strategic field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). \u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003eWe value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003eSpecific job duties include: \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eWorking with branch managers to identify and prioritize agents who need strategic marketing support\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eConsulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eHelping real estate sales agents create a digital marketing strategy using social media (organic and advertising), building an impactful online profile, and promoting their online customer testimonials (Zillow, Yelp, 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participating in the presentation with the branch manager\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eWorking with creative team to create and manage local recruiting campaigns \u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eAttending and participating in regional marketing meetings and/or training sessions\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eCommunicating regularly with the Field Marketing Manager on key initiatives, challenges and regional activity\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eSubmitting consistent competitive intelligence samples to the recruiting intelligence portal\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eStaying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eTravel requirements include:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eAbility to, and an environment conducive for, work from home a day or two a week. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eWeekly local travel to multiple assigned offices \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eOccasional overnight or out-of-town travel may be required\u003cbr\u003e\u003cbr\u003e#L1-JB1\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eThe ideal candidate will have: \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eStrong presentation and public-speaking skills\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eAbility to follow direction with solid critical thinking and problem-solving skills \u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eAbility to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure \u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan style=\\\color:#000000;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan 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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/

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