Ralston Purina Company.
Seattle, WA, United States
Brand Manager II- Seattle's Best Coffee','18008821','!*!DESCRIPTION Have you aspired to be a general manager for a compelling consumer brand in a dynamic category that delivers over $100MM in retail revenue? Are you a self-starter, who enjoys being entrepreneurial and resourceful, and operating with autonomy and independence? Do you thrive on getting close to consumers and looking for creative and impactful ways to engage with them and change their purchase behavior? Do you love crafting marketing and business strategies that drive market share and long-term growth? If so – being the senior marketing leader on the Seattle’s Best Coffee business at Nestle-Starbucks Coffee might be the perfect role for you! This job contributes to the Nestle Starbucks Coffee organization’s success by leading the development of brand management, specifically leading top and bottom line growth, product innovation and consumer-marketing programs for the Seattle’s Best Coffee consumer packaged goods business in the Food, Drug, Mass, Club and E-Commerce channels. The position is located in Seattle, WA. Summary of Key Responsibilities Responsibilities and essential job functions include but are not limited to the following: Business & Marketing Management - Providing brand management expertise and executing marketing responsibilities: -Evaluates, prioritizes and leads decisions regarding new products and marketing opportunities based on financial viability and brand fit. -Oversees brand P&L and manages annual marketing budget to deliver profitable topline growth and drive market share, household penetration and loyalty. -Leads consumer research in partnership with our insights team to define customer targets and new product barriers/insights. Applies insights and understanding of marketplace dynamics to develop compelling brand positioning. -Manages creative and media agency partners to execute marketing creative from brief development, big idea & proof of concept, media tactical plan, and final execution. -Flawlessly implements and executes integrated marketing strategies to support business objectives. -Builds strong relationships within a matrix structure to ensure marketing message consistency and adherence to brand guardrails. -Coaches and mentors team to enhance marketing and brand knowledge. Product Innovation – Leading the development of new products and product-related opportunities: -Leads the development of new products and product-related marketing opportunities, from concept to launch. -Creates and/or manages the brand innovation funnel/roadmap for channel, category or platforms that deliver against the objectives and strategies. -Manages project teams and timelines to deliver new products to market that align with business objectives and brand guardrails. Strong leadership of cross-functional partners required to ensure successful launch. -Assist with capacity, sourcing, and cost reduction opportunities to ensure consistent supply. Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together. Works cross-functionally with Sales Planning, Pricing, Finance, Category & Shopper Marketing to grow share, build the brand and achieve financial objectives: -Leads cross-functional and project teams to deliver strategic recommendations, new products and/or marketing communication strategies -Evaluates information and identifies issues that require within-brand-team resolution or escalation -Coach and mentor teams to enhance brand management knowledge -Promotes a successful attitude, confidence in leadership and teamwork to achieve business results. May serve as proxy for director in key meetings -Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results Planning and Execution - Developing strategic and operational plans for the work group, managing execution, and measuring results: -Leads annual business planning, communications planning and overall brand plans -Collaborates with internal and external strategic business partners to develop joint product, business and marketing strategies and plans; oversees implementation and monitors results. -Recommends strategic direction of product and communication plans to senior management. -Plans and manages business unit and department processes and practices to ensure that programs are aligned with company business goals and objectives. Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams: -Challenges and inspires team members to achieve business results. -Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions. -Provides coaching, direction and leadership support to team members in order to achieve partners’, business and customer results. -Conducts and ensures the completion of performance reviews. -Ensures partners adhere to legal and operational compliance requirements. ','!*!Summary of Experience -Progressive experience in product or brand management. 6-10 years -Project leadership in a cross-functional environment. 5-10 years -MBA strongly preferred. -Creative agency management experience strongly preferred. Basic Qualifications -Bachelor’s degree or 4 or more years of US military experience -4 or more years of experience in a role supporting marketing, brand management or product management -4 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation Required Knowledge, Skills and Abilities -Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities. -Strong organization and planning skills. Ability to balance multiple priorities and meet deadlines. -Strong presentation skills. Ability to communicate clearly and concisely, both orally and in writing. -Strong knowledge of marketing vehicles and marketing fundamentals. -Strong analytical and technical skills; comfortable with syndicated data, understands the components of a business P&L and what levers to pull/influence to drive top and bottom line growth. -Ability to influence others. -Must be able to work in a matrix environment, able to collaborate cross functionally. -Strong cross-functional, agency and team leadership. -Strong interpersonal skills. -Ability to work both independently and as part of a team. -Strong problem solving abilities. -Functions effectively with ambiguity. ','Marketing/Brand Management','US-WA-Seattle-Seattle','','Nestle USA','Full-time','','Ongoing','Brand Manager II- Seattle's Best Coffee
Ralston Purina Company.
Website : http://www.purina.com
The reason we're so invested in the quality of our food is because we love pets as much as you do. You’ll find pets in our homes, and even sitting by our feet as we work in our offices. Our passion for pets goes beyond pushing pet nutrition forward, and into forging partnerships in the pet welfare world and raising awareness of what pets truly need. After all, we've seen firsthand how powerful the bond with a pet can be, and the many unique ways that pets can strengthen our families and bring our communities closer. Because we want dedicated and passionate employees on our team, we make sure that Purina is a great place to work. You can tell from the moment you walk in the door that our world revolves around pets, whether you're seeing the art on the walls or the many cats and dogs that employees bring to work every day. Recently, Glassdoor.com ranked Purina No. 3 on their 2015 Best Places to Work – an Employees’ Choice Award list. For eight consecutive years, we've been recognized by the St. Louis Business Journal as the "Best Place to Work" and for the past three years, Purina has been recognized as the best place to work in St. Louis by the St. Louis Post Dispatch. We're proud of the fact that we help make our employees happy. Our quest to drive pet nutrition forward and conduct industry-leading research on the wellbeing of pets pushes our company to do more year after year. We work hard for your pets every day, and we love doing it.