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Marketing and Business Development Director

Location
Highlands Ranch, CO, United States

Posted on
Sep 22, 2020

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OverviewnMake Lives Better Including Your Own through partnership with our Sr Living communities in Highlands Ranch and Littleton Colorado (CO).n nThe happiness of those we serve is dependent on the happiness of our associates, so youu2019ll receive competitive compensation and a benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. But youu2019ll earn more than a paycheck; you can enjoy opportunities to grow your career, as well as ongoing programs catered to your health, financial, mental, and emotional needs. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.n nVeterans, transitioning active duty military personnel, and military spouses are encouraged to apply.nResponsibilitiesnProvides strategy, support and vision to the Sales & Marketing Directors in a specified Market Area (MA) to achieve sales and occupancy goals through effective Business Development efforts. Focuses on business development for multiple communities; typically in a geographic cluster or major market (M3). Represents the company as the leader in Senior Living to all referral sources. Keeps abreast of any competitor issues that would affect occupancy in the market.nProvides strategy, support and vision to the Director of Sales & Marketing in a specified Market Area (MA) to achieve sales and occupancy goals through effective Business Development efforts.nCreates business development plans and engages in business development activities and events for the Market Area.nSchedules networking meetings on a regular basis to meet or exceed established departmental goals.nVisits local hospitals for all communities on a weekly basis. Meets with residents as directed by the Director of Sales & Marketing or Executive Director.nVisits with competitors on a quarterly basis. Creates and updates competitive analyses on a quarterly basis. Serves as main contact for all competitive issues that would affect communities.nUtilizes all communities for networking meetings and events (rotate throughout communities).nCreates and maintains special events calendar for the Market Area. Develops and organizes Market Area events to meet established monthly goals. Serves as the primary contact for area events.nCommunicates any new leads to the appropriate community.nKeeps up to date with Innovative Senior Care Services and utilizes local Therapists at the communities for Business Development Activities.nProvides support at any Market Community if needed.nKeeps the Director of Sales & Marketing updated on all business development activities on weekly basis. Provides information relevant to pricing, terms, policy and marketing strategy.nThis job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.nQualificationsnEducation and ExperienceBacheloru2019s degree in marketing, business or related field and a minimum of three to five years sales experience in a related industry; or equivalent combination of experience and education. Two years of sales and marketing management experience is required.n nCertifications, Licenses, and Other Special RequirementsReliable car transportation with insurance, plus a valid driveru2019s license is required. Home office required.n nManagement/Decision MakingApplies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.n nKnowledge and SkillsPossesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Excellent written and oral communication skills are essential. Windows environment computer skills are required. (Microsoft Word, Excel, etc., preferred). Effective organizational skills are a must.n nPhysical Demands and Working Conditions nn Standingn Walkingn Sittingn Use hands and fingers to handle or feeln Talk or hearn Ability to lift:  up to 10 poundsn Visionn Requires interaction with co-workers, residents or vendorsn Occasional weekend, evening or night work if needed to ensure shift coveragen Requires Travel:  FrequentlynnBrookdale is an equal opportunity employer and a drug-free workplace.

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