Manager I Brand Marketing

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:text,ActualValueFromSolar:null},{QuestionName:Auto req ID,AnswerValue:14383BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:u003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eThe GIANT Company Brand Manager, Digital Strategy u0026amp; Media reports directly to the Director of Digital and eCommerce Marketing and is responsible for strategically managing the digital team, implementing digital best practices and executions across social media, digital video, display, influencer and paid search channels. The ideal candidate is a digital marketer with broad skills in Social Media, SEM/SEO and Content Strategy (audience development, measurement, and data storytelling). Accountable for performance-based results, the position requires a sense of urgency and the ability to operate on strategic, tactical, and creative levels while coordinating and managing all launch aspects of Digital Marketing initiatives.u0026nbsp;u003cbru003eu003cbru003eThe candidate will work with a cross functional marketing team to develop go-to-market digital plans while also managing the digital agency. The role is accountable for providing leadership to one assistant brand manager, while building strategic recommendations, driving channel optimization and leading digital innovation efforts for the company.u0026nbsp;u003c/spanu003eu003c/spanu003e,VerityZone:formtext38,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Job Status,AnswerValue:Full-Time (40 Hours),VerityZone:formtext59,QuestionType:checkbox,ActualValueFromSolar:null},{QuestionName:FLSA,AnswerValue:Exempt ,VerityZone:formtext40,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Posting Title,AnswerValue:Manager I Brand Marketing - Digital Strategy u0026 Media,VerityZone:formtext43,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Department Name,AnswerValue:E-Commerce,VerityZone:formtext39,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Carlisle ,VerityZone:formtext41,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:State,AnswerValue:Pennsylvania,VerityZone:formtext42,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Job Category,AnswerValue:Other,VerityZone:formtext44,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Travel Requirements,AnswerValue:10% ,VerityZone:formtext45,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Essential Skills,AnswerValue:u003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003e- Manages $6M Digital Media Budgetu003cbru003e- Prioritizes and optimizes digital media investment based on business priorities and channel performance to maximize returnu003cbru003e- Leads annual digital media strategy and plan development u0026nbsp;(Social, Programmatic, Digital Video, OTT/CTV, SEM, SEO, Affiliate and Influencers)u003cbru003e- Manages digital media agency relationship, including annual contract negotiationu003cbru003e- Partners with agency, internal marketing team and u0026nbsp;internal SME teams to develop and execute channel plansu003cbru003e- Supports the development, implimentation and application of Martech stack (DSP, DMP, GMP, etc…)u003cbru003e- Represents all digital marketing channels during cross functional marketing planning meetingsu003cbru003e- Manages execution of all digital channel activation including creative development, campaign deployment and post campaign measurementu003cbru003e- Responsible for building reporting for all digital media channels and leverages data to identify u0026nbsp;implications for future plansu0026nbsp;u003cbru003e- Develops a clear story of how digital channels are driving business performanceu003cbru003e- Manages performance marketing, setting and delivering on customer acquisition and incremental sales goalsu003cbru003e- Leads digital channel innovation, develops and executes test plansu003cbru003e- Effectively communicates and maintains strong relationships with key stakeholders, colleagues and vendor partners.u003cbru003e- Leverages strong understanding of customer needs/wants to guide marketing strategies and identify opportunitiesu0026nbsp;u003cbru003e- Diligently u0026nbsp;manages budgets for respective marketing plans and channels, consistently looking for opportunities for optimization to improve overall business profitabilityu003c/spanu003eu003c/spanu003e,VerityZone:formtext47,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Experience,AnswerValue:5-7 years ,VerityZone:formtext49,QuestionType:single-select,ActualValueFromSolar:null}],GQId:2327,isGQResponsive:true,isActive:true,isSocialReferralJobRestricted:false,localeId:1033,AutoOptionalReqId:14383BR,Title:Manager I Brand Marketing,JobSiteId:5083,Link:****{Responsive_AdvancedCSS: \,Responsive_BackgroundColor: #ffffff,Responsive_BackgroundImage: ****#333333,Responsive_BaseFontFamily: \u0027Helvetica Neueu0027, Helvetica, Arial, sans-serif,Responsive_BaseFontSize: 16px,Responsive_ButtonBackgroundColor: #6EB43F,Responsive_CompiledCSS: /* remember to define focus styles! */input,select,.control,.ui-selectmenu-button,textarea,.pseudocheckbox,.pseudoradio,.controlWrapper,.textAreaWrapper,.lightBorder,.themed .ui-selectmenu-button,.ui-state-default { border-color: #333333;}.baseFontColor { color: #333333;}.baseColorPalette { background-color: #ffffff; 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Media reports directly to the Director of Digital and eCommerce Marketing and is responsible for strategically managing the digital team, implementing digital best practices and executions across social media, digital video, display, influencer and paid search channels. The ideal candidate is a digital marketer with broad skills in Social Media, SEM/SEO and Content Strategy (audience development, measurement, and data storytelling). Accountable for performance-based results, the position requires a sense of urgency and the ability to operate on strategic, tactical, and creative levels while coordinating and managing all launch aspects of Digital Marketing initiatives.u0026nbsp;u003cbru003eu003cbru003eThe candidate will work with a cross functional marketing team to develop go-to-market digital plans while also managing the digital agency. 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