Omaha, NE, United States
Jun 07, 2023
Senior Sales Marketing Professional
Humana's Retail Marketing team is looking for a Senior Sales Marketing Professional (Agent Education Marketing) to join working remote anywhere in the US. In this role, you will focus on Agent Education Marketing where you will develop a comprehensive, go-to-market educational marketing plan that drives a best-in-class experience to differentiate Humana among agents as a preferred carrier to enable sales.
As the Senior Sales Marketing Professional, you will consult on the engagement and educational strategy as well as own the tactical plan for a broad range of agent educational focused online and offline marketing campaigns that drive awareness, preference, and advocacy of Humana's value proposition. Additionally, you will manage multiple projects from consultation on strategy and concept development to completion on initiatives that align with the enterprise marketing objectives and MarketPoint sales priorities. To be successful in this role, you must have the ability to create and maintain relationships with internal and external partners as well as leveraging data and insights to drive best-in-class agent engagement experience.
Key Role Functions
Consult on the development of a consistent and comprehensive educational marketing calendar to raise awareness and position Humana as a trusted and valued business partner across sales channels
Develop agent educational marketing campaigns and distribution, across sales channels to engage agents and continue growing and retaining agent base
Develop an internal facing content calendar to inform SMSEs, Broker Relationship Managers, and National Sales directors to increase marketing consistency, engagement, and localized presence
Cross-collaboration between sales channel marketing and other organizational partners to develop a best-in-class content marketing plan
Consult on measurement models and dashboards and drive fulfillment of KPIs and other metrics that track progress towards Humana being an industry leader in agent experience
Collaborate with leaders across functions to gain alignment on content, tactics and shared approaches
Conduct regular focus groups across sales channels to keep a pulse on the needs within these areas of focus
Consult on the development and enhancement of the annual Medicare plan and value prop enhancement document
Subject Matter Expert on Martech platform that drives the agent education experience and leverages the full capabilities of the platform to drive a world class agent education experience
Creative development process management
Campaign budget management
Project management for delivery of agent marketing materials
Bachelor's degree or higher in Marketing, Business or related field
Experience in MarketPoint/sales or within a sales organization
5 years of marketing experience
2 years of project leadership experience
Experience influencing cross functional teams to deliver best in class marketing materials
Budget management experience
Must be passionate about contributing to an organization focused on continuously improving consumer and experiences
Prior health insurance industry experience
All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.
Connectivity - Requirement Details
To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
Wireless, Wired Cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)
Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
You'll experience the following perks as a full-time Humana employee:
*Compensation and Financial Security *
- Our pay philosophy is designed to motivate and reward associates for their skills and contributions to the company. We provide options to help you plan for your future and protect your assets: Competitive base pay, Recognition pay, and a 401(k) retirement savings plan with a company match.
*Your Whole Health *
- Humana's health products and services are designed to encourage personal wellness and smart healthcare decisions for you and your family: Medical, dental, and vision benefits, Health plan incentives, Paternity leave, etc.
*Work Perks *
- Humana knows your life extends outside of work. We have many options to support your interests and needs. Some departments have the flexibility to allow associates to work from home, and we offer all associates: Paid time off, holidays, volunteer time, jury duty pay, Associate charity matching program, Discount programs with major retailers, etc.
*Grow With Us *
- Humana provides growth and career opportunities that can help you develop your skills and build your future with the organization: Internal and external learning events, Tuition assistance, Inclusion and diversity training, etc.
Scheduled Weekly Hours
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Website : http://www.humana.com