Yale University .
New Haven, CT, United States
Manager, Marketing, Education
The Yale Alumni Association (YAA) is responsible for university-wide alumni relations programs and for organizing and supporting events, programs, initiatives, and other opportunities to strengthen alumni relationships with Yale. Reporting to the Communications & Marketing Director, this position will support the association’s digital marketing efforts to the worldwide alumni family (170,000 alumni) via web, social media, and email channels.
Manage YAA’s social media channels, including Facebook, Twitter, and Instagram. Create YAA-specific social content and monitor other Yale-affiliated channels for content of interest to alumni audiences to share via YAA digital channels. Triage and respond, as needed, to comments on social channels. Contribute to coordinated social media strategy for YAA and other departments. Coordinate YAA’s social media advertising. Manage YAA website news feed, including cross-posting on social media and sourcing articles from YAA groups, other Yale departments, alumni organizations, and other outlets. Research story ideas, solicit staff and alumni writers, and write and edit articles for website and social media publication. Provide guidance and best practices for YAA colleagues on digital marketing, including social media training, e-marketing advice, and guidelines regarding analytics and metrics. Review and edit social media and e-marketing content for maximum impact. With the Communications & Marketing Director, collaborate with the Office of Public Affairs and Communications (OPAC), Office of Development (ODV), and other campus communications professionals to leverage their expertise and to promote university messages and content of interest to alumni and friends. Contribute to the development of outreach plans for signature YAA programs and events, such as YAA Assembly, Yale Day of Service, online services for alumni, and Yale College Reunions. Manage or support social media and e-marketing aspects of these outreach efforts. Contribute to creation of metrics for overall YAA communications and marketing efforts, and in consultation with senior management, develop goals based on these metrics and strategies to meet them; monitor and report on outcomes. Participate in and staff alumni activities sponsored by the YAA such as Yale College Reunions and the Assembly, including evenings and weekends as necessary.
The information provided in the Essential Duties below is generic in nature and so some duties may not be applicable; prospective applicants will find the information in the above Position Focus to be most relevant to the position.
Provides a high level of expertise in social media and mobile implementation. Develops, recommends and manages complex workflows involving all web communications and other digital assets. 2. Monitors Yale presence in social media. Recommends strategic approaches to new social media options. 3. Advises Communications Officers on social media content; edits and posts multiple communications daily to create an active, impactful presence for Yale University in the social media sphere. 4. Understands and serves as back-up production officer for all communications systems; works with colleagues to assign production coverage schedules. 5. Manages relationships with campus partners and clients with a heavy focus on customer service and the ability to influence. 6. Works collaboratively with interactive teams to create a seamless communications effort, with the goal of ensuring Yale’s pre-eminence in communicating its key programs and stories. 7. Maintains shared server resources. 8. Serves as manager/architect for all communication installed technology. Maintains inventories, negotiates replacements, and serves as interface to IT services for key technologies. 9. Troubleshoots technical issues for communication staff; interfaces with DSP Team 3 for assistance with unresolved issues. 10. May perform other duties as assigned.
Required Education and Experience
Bachelor’s Degree and five years of experience working in complex organizations or an equivalent combination of education and experience.
Required Skill/Ability 1:
Outstanding verbal and written communications skills. Demonstrated expertise managing social media in a professional context. Skilled editor across multiple media, including articles, email, websites, and social media. Ability to work with sensitive information and maintain confidentiality.
Required Skill/Ability 2:
Demonstrated ability to build productive working relationships to achieve common goals and contribute to YAA’s mission. Appreciation and respect for diversity and ability to communicate with diverse audiences (age, gender, nationality, race/ethnicity, profession, geography, etc.).
Required Skill/Ability 3:
Experience implementing integrated communications and marketing plans. Familiarity with email messaging systems and CRM platforms. Willingness to learn new tools and stay abreast of marketing trends.
Required Skill/Ability 4:
Ability to prioritize and meet multiple, competing responsibilities. Demonstrated success is developing and managing multiple projects and deadlines from conception to completion with exceptional attention to detail.
Required Skill/Ability 5:
Ability to work successfully and creatively in a fast-paced and changing environment while maintaining composure and a sense of humor. Ability to work both independently and collaboratively.
Preferred Education, Experience and Skills:
Experience in academic administration, nonprofit organizations, alumni relations, public relations/marketing, or related field. Familiarity with the Yale Alumni Association, the University, and its academic programs. Proficiency with Microsoft Office, Adobe Creative Suite (InDesign, Acrobat, Photoshop, Dreamweaver, Illustrator, etc.), Drupal, or similar tools.
Background Check Requirements
All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. Please visit www.yale.edu/hronline/careers/screening/faqs.html for additional information on the background check requirements and process.
The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.
Affirmative Action Statement:
Yale University considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Title IX of the Education Amendments of 1972 protects people from sex discrimination in educational programs and activities at institutions that receive federal financial assistance. Questions regarding Title IX may be referred to the University’s Title IX Coordinator, at TitleIX@yale.edu, or to the U.S. Department of Education, Office for Civil Rights, 8th Floor, Five Post Office Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax: 617.289.0150, TDD: 800.877.8339, or Email: firstname.lastname@example.org.
Original Posting Date: 04-Feb-2019
Supervisory Organization: Association of Yale Alumni - Communications
Posting Position Title: Assistant Director, YAA Digital Marketing
Bargaining Unit: None - Not included in the union (Yale Union Group)
Time Type: Full time
Duration Type: Regular
Compensation Grade: Administration & Operations
Compensation Grade Profile: Supervisor; Senior Associate (P5)
Work Location: Central Campus
Worksite Address: 1201 Chapel Street New Haven, CT 06511
Work Week: Standard (M-F equal number of hours per day)
Total # of hours to be worked: 37.5
Weekend Hours Required?: Occasional
Evening Hours Required?: Occasional
Drug Screen: No
Health Screening: No
Note: Yale University is a tobacco-free campus
Yale University .
Website : http://www.yale.edu
Yale University comprises three major academic components: Yale College (the undergraduate program), the Graduate School of Arts and Sciences, and the professional schools. In addition, Yale encompasses a wide array of centers and programs, libraries, museums, and administrative support offices. Approximately 11,250 students attend Yale.