Director of Marketing Communications amp Operations

Profile

Director of Marketing Communications and Operations

What We're Looking For...

A Director of Marketing Communications and Operations to join our entrepreneurial, analytical, and fun marketing team. As a leader on the Marketing Communications and Operations, this role is responsible for planning, leading, and directing customer focused activities for both Rue La La and Gilt to maximize brand image, equity, and profitability. They will elevate the effectiveness of RGG customer growth, retention, and loyalty initiatives to drive quality buyers and support the overall growth of the business.

What You’ll Do...

Develop and deliver high-impact communication programs and marketing campaigns in collaboration with buying/merchandising, acquisition marketing, member engagement marketing, and technology teams. Key outcomes include delivery of new buyers, active buyers, and revenue goals.

Own, lead, and direct Rue Gilt Groupe Member Communications (key channel = email, with growth in onsite, mobile, and SMS communication).

Interface with merchandising leadership in the design and delivery of high frequency daily flash- model email program that is a core driver of our business. Develop and execute comprehensive brand and category level marketing programs that drive step change growth in our business.

Own all email program metrics – from list health to program performance - with a relentless drive to innovate and increase impact.

Manage, lead, grow and inspire multiple teams to deliver flawless execution of our member communications.

Create a Center of Excellence for all Marketing Communications. Proactively identify and action upon marketplace changes that may impact our business.

Serve as a key leader within the company, identifying and driving business opportunities through cross-functional partnerships across Marketing, Creative, Product Management, Technology, and Buying/Merchandising.

About You

5 years of email marketing is a must - in depth knowledge of email metrics, data interpretation and optimization will be critical

Strong people leadership skills with 3 years of team management experience leading full marketing communications team which executes email marketing, push notifications, onsite and mobile communication, SMS, Direct Mail etc.

Experience in managing and maximizing external relationships with partners and vendors. Specific vendors include Salesforce, SparkPost, Airship, Evergage, etc.

Global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization

Experience with developing and executing test and learn programs. Experience in experimental test design and measurement

Extensive analytics capabilities including database marketing, market and competitive research, and financial analysis

Excellent communication and relationship management skills

Ability to work in a fast-paced environment. Experience in e-commerce/retail or B2C; fashion and/ or high growth companies a plus

An innovative, positive, and self-directed attitude

Additional Skills A Plus:

SFMC (Salesforce Marketing Cloud) experience

Experience using analytics/ business intelligence tools such as Tableau

Agency or client-side experience preferred

Bachelor’s degree is required, MBA preferred

Digital/online marketing, campaign development and management of consumer acquisition or retention.

ABOUT US:

Rue Gilt Groupe combines world-class merchandising, technology and marketing to create the most engaging and satisfying online shopping experience available. Each day, 35 million loyal Members turn to Rue La La and Gilt for everything from women, men and children's apparel and accessories to home décor and exclusive experiences. Our approach to retail brings excitement to online shopping in a way that not only strategically supports our brand partners, but also inspires our Members daily. 

This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other

Company info

GILT GROUPE, INC.
Website : http://www.gilt.com/