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Job Details

Vice President Growth Marketing Strategy - Noggin

Company name
Viacom Inc.

New York City, NY, United States

Employment Type

Clevel, Executive, Marketing, 100k

Posted on
May 14, 2020

Valid Through
Aug 27, 2020

Apply for this job


About The BrandNickelodeon's top-ranked video subscription service for preschoolers, NOGGIN. NOGGIN is an ad-free, video subscription service that features over a thousand iconic, full-length library episodes, short-form videos, educational content, music videos featuring preschoolers' favorite Nickelodeon characters, and more, with new content added weekly. Currently available for iPad, iPhone, Apple TV, Android, Fire tablet and Roku devices, NOGGIN has 36 series to date including the recently added Canticos, Dora the Explorer, Zack & Quack and Peppa Pig. Additional titles in the NOGGIN lineup include Yo Gabba Gabba!, Trucktown, Miffy and Friends, Teletubbies, Blue's Clues, Go, Diego, Go!, Franklin, The Backyardigans and Pocoyo. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (NASDAQ: VIA, VIAB).
Overview and Responsibilities
Noggin is a leading interactive learning service for families with young children. We help young kids develop skills, knowledge and passions through play with the characters they love. We also help parents help their kids thrive. A multi-platform direct-to-consumer offering, Noggin reaches families in the domestic market through standalone mobile apps, connected TV apps, and add-on channels. We are building a team of highly-motivated individuals who are eager to work in a start-up-like environment within a large media company. We need innovators and self-starters who are passionate about playful learning and comfortable working in a fast-paced, creative-led organization.

Define and implement Noggin\u2019s marketing strategy to drive customer acquisition and retention
Develop strategy to meet ambitious growth objectives, taking into consideration market segmentation, penetration and competitive positioning
Manage paid and organic marketing efforts across digital, linear, and social to meet customer acquisition goals
Implement value-enhancing strategies to improve customer retention
Build Noggin\u2019s brand
In collaboration with Noggin leadership and Nickelodeon CMO, define Noggin\u2019s brand positioning and creative voice
Ensure Noggin\u2019s brand is realized across marketing, product, and customer support efforts
Increase Noggin brand awareness and affinity
Manage customer lifecycle
Manage the web payment funnel
Identify and prioritize cross-functional efforts to increase lifetime value and reduce churn
Oversee payment operations and ensure customer support is responsive and supported
Own the data
Lead Noggin\u2019s efforts to analyze data and draw insights across the customer experience
Build analytics capability, on the Noggin team and in the product
Partner with other in-house analytics teams to gain the best possible insights for decision-making
Define product requirements to support marketing efforts
Define product marketing roadmap to ensure that Noggin\u2019s product capabilities support growth goals and customer feedback
Inform A/B testing strategy with tests to optimize customer acquisition and retention efforts
Manage distribution partnerships
Support EVP in managing relationships with Noggin\u2019s distribution partners; manage Noggin\u2019s day-to-day interactions with distribution partners as well as
internal supporting teams
Develop new
Be a leader on Noggin\u2019s senior team
Represent Noggin internally and foster collaborative, accountable relationships
Identify cross-functional issues and opportunities and drive them to efficient and effective resolution
Lead with an experiment-orientation across all marketing efforts, including defining and implementing A/B testing and using data to inform strategic decisions and tactics

Basic Qualifications

15 years of professional experience in direct-to-consumer digital growth businesses
Bachelor\u2019s degree; master\u2019s degree preferred

Additional Qualifications

Demonstrated success in driving growth of a digital subscription service
Demonstrated success in building a consumer brand; experience in child and family brands preferred
Demonstrated ability to build an effective social presence to drive growth
Experience managing third-party distribution partnerships
Experience driving complex initiatives in large corporate and entrepreneurial contexts
Experience managing teams effectively regardless of direct reporting lines
Ability to think flexibly and multi-task in a fast-paced, evolving environment
Ability to communicate goals clearly and drive coordination effectively and efficiently
Sense of humor

Company info

Viacom Inc.
Website :

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