VISTA OUTDOOR OPERATIONS LLC
Scotts Valley, CA, United States
Manager, Marketing, Advertising
The Digital Marketing Manager - Giro / Blackburn reports to the E-Commerce Business Manager will manage and optimize Giro and Blackburn's SEM efforts, website merchandising, and digital. As a pivotal part of a fast-paced eCommerce team, you will drive growth, run tests, and deliver inspiring stories via our digital channels to Bike and Snow enthusiasts globally.
In this role, your day-to-day will involve collaborating with Content and Brand Marketing to develop hard hitting digital campaigns, running and optimizing ads on channels like paid search, display, and social. You’ll be the point person for website content and digital merchandising and as such, you should have a strong grasp of digital advertising tools and the strategic levers you can pull to increase campaign effectiveness. You’ll also be a liaison to our international distributors digital marketing teams, ensuring campaigns are aligned globally.
Responsible for performance marketing metrics across paid, social, and email channels resulting in weekly, monthly and quarterly reports.
Partner with Brand and Content Teams to execute marketing initiatives across digital channels.
Merchandise giro.com and blackburndesign.com: Keep homepage, landing pages, category pages and PDPs looking fresh and optimized for Brand consistency and conversion.
Own the E-Commerce store production schedules and product promotions.
Manage master production calendar with project plans and schedules for site content delivery, ensuring all site assets, pricing and promotions are timely executed, up-to-date and approved for use within store.
Track and evaluate site user behavior; make recommendations to improve user experience/usability and increase sales conversions.
Communicate effectively with all stakeholders; anticipate and resolve issues regarding schedules and deliverables.
Monitor industry trends and competitor Web sites and marketing.
Identify opportunities for new marketing tactics, site-conversion functionality and improved user experiences.
Education and Training:
BA/BS in marketing, business or a related field.
3 years of professional work experience in managing and executing digital campaigns and website merchandising.
Well-versed in Google Analytics, Google AdWords, with basic understanding of UTM and Google Search Console.
Strong understanding of the minutiae of paid advertising — namely Google display, Google Shopping, paid search, Facebook and Instagram — including backend UTM optimization, budget planning and conversion reporting.
Knowledge of SEO tactics and optimization implementation.
Experience with SAP Hybris and IBM Watson strongly preferred.
Skills and Abilities:
Excellent analytical and problem-solving skills combined with the ability to effectively estimate project scope, identify risks, evaluate timing, and communicate timely updates.
Detail-oriented, have strong project management skills and can be flexible and adaptive in a fast-paced environment.
Strong analytical aptitude. You love data and using it not only for reporting but also for identifying opportunities.
In-depth knowledge of e-commerce and user experience best practices, experience managing e-commerce stores and promotions.
Demonstrated understanding of Web technologies, browsers, analytics and content management systems and processes.
Self-motivated and able to work independently as well as part of a team in a fast-paced environment with multiple projects, tight deadlines and changing priorities and show constant entrepreneurial initiative.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
Vista Outdoor is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to email@example.com . Please note that this email address is for accommodation purposes only. Vista Outdoor will not respond to inquiries for other purposes.
VISTA OUTDOOR OPERATIONS LLC
Website : http://vistaoutdoor.com/
Vista Outdoor was born of an innate desire to exceed the lofty expectations of outdoor enthusiasts across the globe. We know what it means to reach for the top, to truly test your mettle, to overcome mental and physical boundaries and thrive in the world outside. The people who lace up every day to work for Vista Outdoor and our many brands understand the trust our customers place in the products we make. They represent the spirit of achievement, a duty to honor and a passion to continually innovate. We tirelessly evolve our products in ways that match the drive of the people who put them to work in the field, on the course, in the wild and on the battlefield. We’re not just a name on the door—we’re the people crafting the products that help inspire you to attain the impossible.