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Job Details

Consumer Insights Manager

Company name
Columbia Sportswear Company

Portland, OR, United States

Employment Type


Posted on
Dec 07, 2021

Valid Through
Mar 22, 2022

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Job Information

Columbia Sportswear Company

Consumer Insights Manager




Consumer Insights Manager

Full time Portland, OR US December 6 2021


At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.  

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving. 

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.  

And we believe in you.  


As a Consumer Insights Manager at Columbia, you develop and implement research studies that provide foundational learning to inform business, marketing and product strategy, product development and innovation, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns.



Lead 2-3 discrete research projects concurrently for CSC portfolio of brands alongside partners in marketing, merchandising, innovation, product and Brand as part of the seasonal go to market process, as well as for strategic planning

Write and communicate at a high level that drives understanding, awareness, and interest in the outdoor consumer

Guide and navigate complex conversations with consumers, thought leaders, influencers, and partners to understand Columbia’s role in serving consumers through product, services and experiences – Effectively influence leaders to inform consumer insights impacting decisions related to product, marketplace, audience, marketing tactics, and go to market.

Understand and use technical platforms for analysis as well as industry-leading research tools (YouGov,Dscout, First Insights, Sprinklr,etc) for consumer insights

Establish leadership of the consumer topic and be a role model for bringing consumer obsession through theend to endenterprise of Columbia

Drive curiosity in your team and with partners to better understand, articulate and measure consumers interest, awareness, engagement and advocacy of the Columbia brand


You obsess and understand consumers, andhave the ability tolink insights to strategy and translate complex ideas into simple and intuitive communications

You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and technology partners, and you manage workload by balancing future logistical and strategic needs.

Your insights will drive future product roadmaps, help prioritize products and features, help identify audiences, drive marketing messaging and key promoting propositions, and help improve products once launched.

To learn more about our hiring process during COVID-19, click here .

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position’s scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.

Company info

Columbia Sportswear Company
Website :

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