CUNA Mutual Group
Madison, WI, United States
Manager, Marketing, Business Development, Finance
May 16, 2023
Digital Marketing Strategy Manager (Remote or in-office)
This new position will be integral in helping shape the trajectory of the department. As part of a digitally-focused team, you will work with our business marketing partners to strategize and implement lead and revenue generating programs. Our highly collaborative integrated marketing teams support sales teams across the company’s insurance, investment and technology offerings using a wide array of tactics. Apply your test-and-learn mentality in a creative, strategic role.
Evangelize the impact of digital marketing on our customer’s journey.
Advocate for the evolution of paid, owned and earned media and communications.
Actively and proactively participate in the creation, development, and evolution of digital strategy.
Assist in the development & management of a diverse set of marketing tactics.
Work collaboratively with internal digital marketing & media stakeholders, agencies, and other key business partners.
Exercise initiative and creativity in seeking solutions to business issues and problems using consumer insights to guide development.
Partner with leaders to create the digital strategies that ensure alignment to business strategies. Coordinates with initiative owners to achieve the integrated business plan for the line of business, area owner or product line.
Understand the changing landscape of digital media.
Monitor industry trends and conducts competitive analysis. Analysis may include business models, experience framework and marketing technology in digital.
If People Leader:
Oversee day-to-day accountabilities and alignment to department and team goals.
Mentor and take an active role in the professional growth of their team.
Candidly provide feedback both on an ad hoc and company-scheduled cadence.
Ensure staff adherence to company policies.
The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.
Bachelor’s degree in business, finance, or related field.
7 years of experience within a digital program such as digital marketing or digital media
B2B business model experience preferred.
Experience defining and optimizing marketing programs preferred.
Demonstrated ability to assess risk, create, execute, measure, and manage diverse media programs
Deep understanding of customer-centric product practices.
Foster collaboration and is a clear, concise, and compelling communicator.
Ability to Influence technical and marketing peers, and exercise upward influence upward to bring momentum to new initiatives.
Detail-oriented; ability to multitask and prioritize projects.
Demonstrated success with problem-solving and innovation.
Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.
Base Salary Range:
$96,300.00 - $144,500.00
CUNA Mutual Group’s insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. As a dynamic and growing company, we strive to create a culture of performance, high standards and defined values. In return for your skills and contributions, we offer highly competitive compensation and benefit packages, significant professional growth, and the opportunity to win and be rewarded.
Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.
At CUNA Mutual Group we believe in fostering an inclusive environment where everyone can bring their best self and thrive. If application or interview process accommodations are needed please notify us at email@example.com .
We're a leading insurance, financial services and technology company focused on helping people achieve financial security through all life stages. We offer consumer and commercial insurance, retirement and investment solutions; and business solutions including data and analytics, lending capabilities and marketing services.
Discover for yourself the difference we can make for you.
CUNA Mutual Group
Website : http://www.cunamutual.com