Social Media amp Events Marketing Manager

Profile

Are you Facebook savvy? An avid Tweeter? An articulate blogger? Are you a passionate knitter, sewist or crafter? Are you an enthusiastic follower of craft and design blogs? Creativebug is looking for a highly dedicated individual who will be excited to create social media content and manage live events promoting Creativebug Instructors and classes.

Creativebug is an online video art and craft workshop site featuring some of the most well respected designers in the craft world—including sewing, quilting, knitting, paper, jewelry, printmaking and more. Creativebug is a division of Demand Media in San Francisco and we’re looking for talented, creative and highly motivated individuals to join our craft-minded team. Our team is small and staffed with go-getters who bring passion and original thinking to all aspects of their jobs.  www.creativebug.com

Job Description:The social-media marketing & events manager will play a major role in Creativebug’s social media outreach and event marketing strategy. This position is responsible for increasing our brand awareness, driving internet traffic, and growing both free and paid members.

Responsibilities:

Write new content for Creativebug’s Blog, Facebook and Facebook Community pages, Google , Twitter, YouTube, Pinterest, Instagram and other accounts that generate interest, readership, fans and followers, and incrementally grow free and paid members

Manage blog calendar and write 2-4 blog posts weekly

Manage and monitor social accounts – primarily twitter, Facebook pages and Blog comments

Interact and build rapport with Creativebug members and crafters who contact us through our social media outlets

Help develop, coordinate, manage and promote giveaways for members and prospects that drive conversion

Follow and converse with Creativebug artists and promote their successes and events

Provide updates and content to Creativebug artists to help them promote Creativebug classes

Research and report on new social media trends and services, provide regular competitive analysis and weekly reporting

Find and cultivate traditional and social media contacts including craft bloggers who can help spread the word about Creativebug and Creativebug artists

Researching target markets to promote classes and special offerings

Identify testimonial worthy content

Implement best practices to improve SEO rankings with keywords, and share-worthy content

Coordinate, manage, and represent Creativebug at selected events

Other Marketing activities and participation in large multi-media campaigns as needed

Requirments:

Demonstrated proficiency in social media

Solid understanding of the internet and social media marketing best practices

Strong interpersonal skills

Ability to meet deadlines

Excellent writing skills

Ability to work effectively on a team and independently

Proficiency in MS Office Applications – familiarity with Word Press a plus

Passion for making!

Excellent Word, PowerPoint, and Excel skills

Writing samples including blog and social media posts

 Key Performance Metrics: 

Increase the number of fans and followers on social media platforms and blogs

Increase the number of free and paid Creativebug members sourced from social media channels

Increase the number of comments and shares on social media platform posts

Increase search engine rankings in key categories and keywords

Increase the number of free members and leads from live events

     

Company info

Demand Media, Inc.
Website : http://www.demandmedia.com