Denver, CO, United States
Dec 30, 2020
Apr 14, 2021
Job Title :
Denver, CO US
Posted On :
Job Type :
Job Description Summary
Do you consider yourself a subject matter expert using the Salesforce Marketing Cloud? Do you enjoy a strong team and collaboration? The Lead Digital Marketing Specialist is responsible for email marketing supporting all sales channels, including triggered campaigns and implementation of automation across the marketing technology stack. The Lead Digital Marketing Specialists conceptualizes and executes personalized email experiences through automation to drive revenue, engage audiences, and tie back to a sales outcome.
What You Will Do:
Act as subject matter expert in marketing execution tools to ensure out of the box functionality is maximized.
Supervise a team of Digital Marketing Specialists to optimize the execution process and ensure success of marketing automation goals; provide coaching and training.
Create programs that improve email marketing outcomes, such as A/B testing, lead scoring, segmentation, automation and journey creation; analyze results.
Execute journey automation.
Partner with the Marketing Automation team to understand dependencies and integration.
What You Need:
Bachelorâ€™s degree in marketing or business field, or equivalent experience
Eight years of digital marketing experience
Experience in marketing automation strategy and execution
Experience leading a team or projects in performance improvement or automation
Experience implementing, operating, and managing comprehensive marketing automation capability for a large organization, including marketing campaign execution across email, social, and web; plus lead scoring, nurturing, and lifecycle management
Thorough knowledge of optimization and marketing performance metrics
Analytical and quantitative skills
Self-motivated with the ability to work in a fast-changing and deadline driven environment
In-depth knowledge of email best practices, key performance drivers, and toolsets
The Salary for this position generally ranges between $88,200-$145,950. This range is an estimate, based on potential employee qualifications, operational needs and other considerations permitted by law. The range may vary above and below the stated amounts, as permitted by Colorado Equal Pay Transparency Rule 4.1.2.
This position is also typically eligible for an annual bonus based on the Company Bonus Plan/Individual Performance and is at Company Discretion at a rate of 12.5%.
What You Receive:
package. Itâ€™s our passion to empower people, and especially our employees, to add years to their lives and more life to their years. That means a healthy account balance and a healthy body to match. As youâ€™ll come to discover, Wealth Health is a central part of everything we do!
Wealth Benefits; Competitive Pay, Bonus, and Benefits Package; Pension Plan, 401k Match, Employee Stock Purchase Plan, Tuition Reimbursement, Disability Insurance, Stock Purchase Plan, Employee Discounts, Career Training & Development Opportunities, Certification Sponsorship
Health and Work/Life Balance Benefits;
Company sponsored holistic wellness program which includes Wellness Coaching and reward dollars, Parental Leave, Adoption Assistance, Employee Assistance Program, College Coach Program, Back-up Care Program, Paid Time Off to Volunteer, Employee Matching Gifts Program, Employee Resource Groups, Inclusion and Diversity Programs, Employee Recognition Program
Our commitment to inclusion & diversity means that we value differences. We encourage the unique perspectives of individuals and are dedicated to creating a respectful and inclusive work environment.
Website : http://www.transamerica.com/