New York City, NY, United States
Pr, Marketing, Writing, Journalism
Date Last Verified
Ketchum is looking for a B2B influencer expert who has worked with clients in the financial services, technology, fintech and/ or insurance spaces to join our team in NY as Managing Account Supervisor!
Candidates with an understanding of those industries, and an understanding of who influences those industries is key, both paid as well as earned influencers. Candidates should have an understanding of influencer marketing outside of the general consumer space, and have experience sourcing thought leaders in both earned and paid capacities.
We\u2019re looking for a strategic thinker who can act tactically. Ability to set broader strategic goals, and to break down the tactical executions and steps that need to be taken in order to achieve the goals.
About the Job
Ketchum Influencer connects brands with impactful social influencers across all social channels, niches and verticals. Executing influencer programs is a delicate balance between art and science and our expert team assists brands in finding the perfect equilibrium in the digital space. We take great pride in having been pioneers in this space and are constantly re-inventing to pace with the growth and rapid change in this dynamic industry.
Our audience first approach begins with a deep dive into the target demographic to ensure our strategy aligns with where the audience consumes content and from which types of influencers. We have deep relationships with the top influencer agents, managers, and publicists, as well as state of the art influencer identification tools and technology allow us to identify target-right influencers for any campaign or brand.
Provide high value counseling and consulting for both internal and external clients.
Evaluate risk and counsel clients about alternatives.
Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for Ketchum client projects as directed by the teams.
Negotiate talent and entertainment contracts coordinating with team members, talent representation and Ketchum legal.
High level of professionalism, ability to talk to and present to senior level clients.
Work with team members to manage and facilitate payment of talent.
Have strong relationships with talent agents, managers and publicists.
Monitor and keep abreast of industry news and trends report updates to team.
Create and manage project budgets when required.
Monitor internal status of jobs and due dates; advise senior team members of developments; verify billing accuracy.
Facilitate and coordinate various talent needs; prioritize and manage high volume of detail work.
Significant experience and comfort-level with negotiating business points in PR and Advertising contracts
Ability to follow the budgeting and billing procedures required by Ketchum and our clients
Able to recommend programs and formulate contracts that include all aspects of a program including social media, online content, etc.
Bachelor's degree in communications, journalism, public relations, English, marketing or a related field preferred
Five to eight years of experience in public relations, brand management and/or influencer marketing field in an agency or a non-agency setting
Comfort and familiarity in social and digital marketing; Knowledge of various social media tools and programs; monitors and reads online/ news and blogs daily
Excellent writing skills required
Knowledge of pop culture; Demonstrable engagement with popular culture and understanding of influencer and blogger landscape
Experience seeing influencer partnerships through from start to finish
Experience working with or vetting talent and/or influencers
Strong media pitching, presentation and communication/ writing skills
Strong organizational skills and detail oriented with proven ability to multitask to manage priorities
Results driven with a focus on delivering excellent client service
Legal related experience a plus IND13
As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world\u2019s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We\u2019re just crazy enough to think we can impact the world \u2013 and how it responds to ideas \u2013 through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let\u2019s talk. Come belong at Ketchum!
What we offer
Robust benefits program
Generous time off policies
Retirement program with company match
Business casual dress code
Workplace and off-site social gatherings
Yoga @ work
Professional learning and development opportunities
Paid maternity/paternity leave
Interested? We\u2019ve got an opportunity for you.
Website : http://www.capstrat.com
Capstrat is the strategic communications firm that organizations turn to when the stakes are high and they can't afford to lose. We help clients tell their stories powerfully and effectively to the audiences that matter most customers, prospects, the media, policymakers, employees, opinion leaders and shareholders. We draw on a wide array of disciplines, fueled by strategy and creativity. Every communication is targeted to meet strategic goals and deliver more value in the process.