Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Bridgeport, CT
View more jobs in Connecticut

Job Details

Senior SEO Consultant - Remote

Company name
Humana Inc.

Location
Bridgeport, CT, United States

Employment Type
Full-Time

Industry
Ecommerce, Marketing, Consulting

Posted on
Jun 18, 2021

Apply for this job






Profile

Description

The Senior Search Engine Optimization Consultant is responsible for improving Humana's organic search visibility as part of a search marketing team. The ideal candidate is organized and has the capacity to manage multiple projects simultaneously. The SEO consultant must have a proven track record of creating original, strategic search roadmaps, communicating value across multiple teams, working with development to implement changes and delivering updates / results to an executive audience. This position requires expert knowledge of SEO tools and processes as well as the ability to effectively communicate and teach search marketing concepts to marketing team members, cross functional teams, and business stakeholders.

Responsibilities

Develop advanced SEO strategy, including harnessing the insights of SEM, to meet immediate and long term company goals.

Exhibit a mastery of technical SEO topics surrounding crawling, indexation, and ranking signals, both on and off site.

Analyze site authority, determine appropriate tactics to improve/enhance site authority that follow SEO best practices.

Identify technical SEO problems, utilize proper tools for research and discovery, and be able to provide recommendations and solutions.

Develop and implement effective local search tactics for Humana's locally based business units.

Gather and analyze competitor intelligence.

Analyze and monitor site and page performance, extract insights, identify relevant trends and provide well-developed, proactive recommendations to exceed overall business search marketing goals and objectives.

Provide on-page optimization including keyword generation, page titles and Meta descriptions.

Make content recommendations that align with customers and desired customer experiences that assist in reaching the search addressable audience across the Learn, Shop and Choose search activities.

Communicate SEO strategies and goals and collaborate with internal teams, including designers, content strategists and writers, and product owners.

Create and deliver training on SEO concepts and tools.

Support development of new as well as refinement of existing SEO processes.

Drive implementation of emerging and advanced SEO tactics.

Required Qualifications:

Must have 2-4 years' experience managing/configuring an onsite search tool (Coveo, Salesforce, etc.)

Minimum of 4 years enterprise-level SEO experience

Demonstrated knowledge of CMS platforms (SiteCore, Salesforce Commerce Cloud, Adobe Experience Manager, etc.)

Ability to build recommendations and insights powered by data

Strong communication and presentation skills - spoken, written, and visual - for internal creative and technical teams as well as executives

Advanced knowledge of Excel and PowerPoint and the ability to visualize data and concepts effectively

Preferred Qualifications:

Expertise in reporting tools including PowerBI, Tableau and Datarama

Familiarity with HTML, CSS and Javascript preferred

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com

Similar Jobs:
Senior Sales Marketing Professional
Location : Bridgeport, CT
Job Information Humana Senior Sales Marketing Professional in Bridgeport Connecticut Description Humana's Retail Marketing team is looking for a Senior Sales Marketing Professional (Agent Education Marketing) to join working remot...
Senior CRM Marketer, Home Solutions
Location : Bridgeport, CT
Description Humana's Home Solutions segment is looking for an experienced and passionate Senior CRM Marketing Professional to join the Home Solutions Marketing Team. This role will support the CenterWell Home Health business and ...
Senior Copy Writer
Location : Bridgeport, CT
Job Information Humana Senior Copy Writer in Bridgeport Connecticut Description Humana's The Hive is looking for a Senior Copy Writer to join the team! The Hive is Humana's in-house agency, a creative collective built exclusively ...
I like the volume of jobs on EmploymentCrossing. The quality of jobs is also good. Plus, they get refreshed very often. Great work!
Roberto D - Seattle, WA
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 MarketingCrossing - All rights reserved. 168 192