Englewood, CO, United States
Oct 16, 2020
Because you belong at Twilio
The Who, What, Why and Where
Twilio is growing rapidly and seeking a Content Director to help grow organic traffic to Twilio.com and SendGrid.com through SEO-driven blog content. The Content Director will focus on attracting builders of all types to Twilio. This role will report into the Senior Director of Content Marketing on The Developer Network Team and will regularly work with product management, operations, and content strategy. The person will advise a team of strategic writers as you build a comprehensive editorial calendar alongside established writing teams at Twilio.
Twilio is looking for a leader who has led happy, high growth, data-backed editorial teams. You also have:
Bachelor’s degree, or proven experience required. 12 years of SEO-focused short-form writing experience, preferably in SaaS. 5 years of direct leadership experience, and you bring a passion for management!
The ability to articulate the why behind your content creation, not just the how
Proven experience mapping SEO initiatives to company growth imperatives
Analytical acumen—the ability to provide context behind our results and share with relevant partners
A strong point of view when it comes to content creation
Copyediting experience with best-in-class standards for editorial quality. In addition, you bring an immaculate attention to detail
An aptitude for explaining technical topics in a digestible way
Experience in Google Analytics, WordPress, Tableau
As Content Director, you will live the Twilio Magic
WEAR THE CUSTOMER’S SHOES: Innately understand the questions that current and potential customers are asking, and ensure that we’re answering them with thoughtful, evergreen, and optimized answers.
WRITE IT DOWN: Add process and precision to our editorial planning for more non-technical blog content. Ability to clearly articulate our growth strategy and the critical metrics we’ll measure against.
BE INCLUSIVE: Collaborate across various content producing teams to ensure we’re accurately serving our customers, as well as crafting efficiencies between teams.
DRAW THE OWL: Identify new organic growth ideas from internal and external sources and work across the Twilio and SendGrid.com domains to ensure our content efforts are working in concert, not conflict.
EMPOWER OTHERS: Cultivate an inclusive team of strategic writers who openly brainstorm, co-edit, and share in the team’s successes.
RUTHLESSLY PRIORITIZE: Identify key short-term wins while always keeping an eye on our long-term growth goals. Be able to navigate fluid timelines while delivering high quality work.
NO SHENANIGANS: Ensure the accurate measurement of our content production and hold each piece we publish to the highest standards.
The Content Marketing Team is central to Twilio’s continued growth. We focus on growing awareness of Twilio to “builders of all types”—growth marketers, product owners, and the growing citizen developer persona. Our content helps amplify Twilio’s mission of being the world’s most trusted customer engagement platform. As part of The Developer Network, we’re supported by a team who innately understands and champions builders and innovation.
Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.
This position will be located in our Denver office. Around the world, Twilio offers benefits and perks to support the physical, financial, and emotional well being of you and your loved ones. No matter where you are based, you will experience a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience, understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture that empowers everyone to do their best work and be the best version of themselves.
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.