Bristol-Myers Squibb Company
Princeton, NJ, United States
Manager, Product Management, Marketing, Healthcare
Mar 24, 2020
Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.
Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.
The Product Manager leads the development and implementation of marketing programs to position ABRAXANE for success in metastatic Pancreatic Cancer and across the brand. This individual will be responsible for participating and taking lead roles in the tactical execution relating to the professional (HCP) promotional plans for ABRAXANE within the Bristol-Myers Squibb (BMS) oncology portfolio.
Responsibilities will include, but are not limited to, the following:
Ensure successful and timely execution of marketing brand plans; implementing key promotional tactics to drive the brand strategy and support overall team goals for ABRAXANE
Work effectively and closely with members of the ABRAXANE marketing and oncology matrix team to ensure appropriate understanding and implementation of the product strategies.
Work collaboratively with medical, legal and promotional compliance team (PACT/PReP) to develop and execute high impact marketing materials
Manage and work with external vendors to create personalized account-based marketing campaigns
Assist with analyzation of market research, data sources, and interaction with key opinion leaders and customer-facing teams to mine customer insights
Support development of brand digital strategy delivering channel insights and tactical recommendation and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.
Leverage Digital Capabilities, standards and best practices to drive customer engagement for the brand. Examples include and are not limited to web sites, Interactive Visual Aids (IVAs), eMail, Display Ads, Remote Engagement and Search Engine Marketing
Drive salesforce-brand engagement to ensure seamless partnership
Manage internal (home office) and external (field force, etc.) communication strategy and execution (working with strategic partners)
Maintain/develop pancreatic disease expertise
Lead on the relationship with digital agencies/vendors to define and effectively manage project scope, budgets, timelines, and deliverables for assigned projects.
Successful candidate should have 3-5 years of relevant marketing brand management experience or equivalent.
Strong written and verbal communication skills
Strong organization, project management, and prioritization skills.
Proven team player with ability to navigate cross functionally/matrix.
Experience in managing external resources and partners, including advertising agencies
Must demonstrate ability to lead strategically, execute effectively on tactical marketing plans, build alignment, inform, negotiate and collaborate.
Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments.
Demonstrate strengths across BMS Values and Behaviors
The preferred candidate will have prior experience in hematology/oncology marketing.
US market experience strongly preferred
Digital marketing experience
Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Bristol-Myers Squibb Company
Website : http://www.bms.com