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Job Details

Senior Manager eCommerce Product Marketing

Company name
Lennox International Inc.

Location
Richardson, TX, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Ecommerce

Posted on
Jul 17,2019

Valid Through
Oct 30,2019

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Profile

Company Overview

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers. We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, Asia, and Australia.

Job Description
Leads the ownership for digital marketing products, aligning product development with business value, corporate strategy, and customer & market needs.
 
Product Commercialization Champion

Responsible for the e-Commerce product family vision, mission, strategy, and lifecycle management
Responsible for developing and leading the execution of commercialization plans for the product line
Defines the market position of the product within the context of the overall product family strategy and aligns it with the brand strategy
Shapes the feature/benefit story around the brand and into a compelling reason to believe the product is at a competitive advantage

Marketing direction responsibilities

Voice of the Customer champion for the e-Commerce product
Leads the development of the feature/benefit story for the product.
Leads the development of consumer promotions & advertising to drive product line sales results
Leads the product communication activities at Sales, Distributor and Dealer meetings

New Product Development direction responsibilities

VOC champion for NPIs & verifies VOC is being met throughout DP process
Leads the development and execution of go to market plans
Leads the development of the product sales story (explains the benefits of the features including the customer needs being met and how it differentiates itself within the context of the competitive offerings in the market).
Leads the development of product commercialization plans (identifies need for product literature, web pages, social media, PR, advertising, trade shows, store merchandising, etc).
Drives NPI adoption (conducts product presentations & sales training, supports PR events, trade shows, customer events)

Qualifications

Requires a bachelor's degree or an equivalent combination of education and experience.
Requires at least 10 years related experience with at least 5 years in B2B marketing.
Relevant agile software development and Product Manager experience with proven track record of delivering successful customer facing site feature and improvements
eCommerce or digital marketing experience required. Experience with Hybris platform preferred
Requires full understanding of approaches to assessing and improving the customer value proposition
Must be able to creatively apply extensive marketing knowledge including branding, product life-cycle, competitive positioning and communications
Utilize a strategic mindset and have strong execution focus and accountability and ownership
Strong program management skills including ability to execute strategic plans for digital marketing tools
Highly motivated to develop teams and manage ongoing performance of direct reports
Superior relationship building with cross functional teams to deliver results through excellent partnerships, communication and negotiating skills
Requires strong cross-functional leadership abilities
Excellent oral and written communication skills
Strong analytical and presentation skills

Company info

Lennox International Inc.
Website : http://www.lennoxinternational.com

Company Profile
We share a mission... To provide climate control solutions for the heating, air conditioning, and refrigeration markets, delivering value through the efforts of talented people and a spirit of innovation, To conduct our business with the highest standards of integrity in what we say and do, the products we make, the services we provide, the way we act, and the way we treat others, and To build a company in which people have a sense of pride and commitment

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