Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in San Diego, CA
View more jobs in California

Job Details

Director MMS US Region Marketing Care Continuum

Location
San Diego, CA, United States

Posted on
Nov 24, 2021

Apply for this job






Profile

Job Description Summary

Job Description

This leadership role will be responsible to develop and execute Care Continuum overall strategy for the US Region. Strategy will determine “where to play” and “how to play”, enabling Market Strategy and execution for MMS supporting the expansion of BD MMS products into the care continuum and retail segments.

The role will be accountable to develop go-to-market strategy and execution for all Care Continuum focused solutions, including BD MedBank and Pyxis Retail/GSL. The role will be responsible for business success as measured by committed contracts, sales revenue, profitability, customer adoption and customer satisfaction. This role will create strong partnerships across functions including platform, sales team(s), contracts, medical affairs, contracts, implementation, training, and services. This role will also partner with BDX US Region that are selling into these same call points.

The role will be responsible for leading a team of marketers, elevating the marketing competency within the organization by acquiring, developing and retaining talent with the capability to assume succession roles across MMS and/or other BD platforms/business units. The role will have direct reporting responsibility for market managers who manage the US Region go-to-market strategy for the specific products contributing to this category offering.

In addition to the above, the role may lead key strategic projects or initiatives outside the role’s scope of responsibilities.

Key Success Metrics :


US Region revenue targets for the care continuum business
Enhance customer satisfaction by fulfilling unmet needs through the portfolio value offer
Conceive and develop strategy and commercialization plan to achieve business objectives
Develop sales enablement process, ensure success of commercial teams
Determine success requirements to meet business objectives
Talent development, retention, and succession planning
Develop an inclusive and diverse team culture


Key Responsibilities :

To achieve the defined measures of success focused on supporting marketing and sales activities required to achieve US Region results.


Annual marketing plan that outlines the business/market objectives
Understand the competitive landscape—be an expert on competition and how they are positioned. Develop competitive sale strategies and tools that drive competitive conversions and retention.
Create the go-to-market plans of net-new products/capabilities and manage the cross-functional implementation of the plan. Go-To-Market responsibilities include:
Work with Platform to Identify target market segments and value offer/positioning for each. Adjust pricing strategy to meet US region needs.
Develop Omnichannel strategy and execution plan to reach and persuade new audiences.
Collaborate with sales on development of sales messaging, 3 whys, and new tools or update existing ones, i.e. WhiteBoard, PPT etc. consistent with BD Way of Selling and the customer buying process
Develop sales training plan and execute
Ensure that sales compensation aligns with go-to-market strategy
Track results and recommend changes as needed
Ensure ROI tool is kept current with analytics capabilities
Assess the effectiveness of the marketing programs and report back to the business on required changes.
Develop customer success material to highlight best practices, including testimonials, case studies, videos, and webinars.
Build referenceable customers and sites
Collaborate with MedAffairs/ HEOR to ensure that evidence generation projects meet US region needs.
Support tradeshow and safety center activities
Support RFP content development
Complete Annual Strategic Review (ASR) region requirements
Provide upstream marketing teams with customer feedback
Support/execute end of product life cycle


Education and Experience:


Bachelor’s degree in business, technical or clinical discipline with at least 10 years of marketing experience in the medical device industry with both upstream and downstream experience including the launch of hardware and software products, and services
MBA preferred
Cloud software, and services experience as well as Capital Equipment highly desirable
Experience in planning, executing, and measuring marketing programs
Experience in successfully executing new product launches
Ability to work successfully with sales, implementation, and services in support of achieving sales and customer objectives
Prior retail market knowledge and market development skills will be preferred
Understanding of omnichannel, digital marketing will be preferred


Leadership Requirements


Highly motivated, execution-focused leader with the ability to self-define role and activities necessary for successful product commercialization
Strong and effective communication skills
Ability to balance short term sales and customer needs with planning long term strategy
Advanced analytical and problem-solving skills. Excellent command of information/data and the ability to drive decisions
Strong customer focus
Organized and proactive with demonstrated ability to multitask and balance competing priorities
Proven ability to reduce complex cross-functional requirements into easy-to-understand language and communicate effectively to a cross-functional team
Proven ability in a regulated, complex medical device market
Demonstrate strong and clear accountability for performance as part of a cross-functional team, developing excellent working relationships with all functions critical to product development excellence
Demonstrate leadership, learning agility and action orientation when facing uncertainty. Effectively manage change and instill confidence through leadership and actions.
Conduct and encourage frequent formal and informal communication within the team to ensure full engagement and efficient operation
Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and negotiation capabilities
Promote and leverage diversity to achieve best outcomes and an inclusive work environment. Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes
Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers


Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Company info

Sign Up Now - MarketingCrossing.com

Similar Jobs:
FT - Merchandising Service Associate
Location : San Diego, CA
Date Posted 7/10/2020 8:00:00 AM Location San Diego, California Location Name San Diego, CA (Mission Valley) Address 2318 Northside Drive Employment Type I Full time Employment Type II Regular Line of Business Store Department LWS...
What drives you? Maybe you want to make the world a better place. Maybe you want to advance your career and work with the brightest minds in freight technology. Maybe you want to tackle new, exciting challenges while disrupting an...
AVP, Marketing
Location : San Diego, CA
Do you have a successful track-record managing B2B demand generation programs?Do your strengths include marketing, communications, and analytics?Are you innovative with a passion for all aspects of developing and managing campaign...
The number of jobs listed on EmploymentCrossing is great. I appreciate the efforts that are taken to ensure the accuracy and validity of all jobs.
Richard S - Baltimore, MD
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2022 MarketingCrossing - All rights reserved. 169 192