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Strategic Marketing Manager- Industrial Products and Construction Sector

Location
Richmond, VA, United States

Posted on
Jan 27, 2022

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Deloitte
Strategic Marketing Manager- Industrial Products and Construction Sector
in
Richmond
Virginia
Strategic Marketing Manager - Industrial Products and Construction Sector
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, apply to join our ME team.
The TeamDeloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. We also execute with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.
As a member of the team, you will:
Develop, maintain, and drive prioritization of all marketing and communications campaign activities for IP&C; plan and manage marketing budgets for campaigns and develop KPIs to assess campaign success
Work closely with the National Sector Leader, functional sector leaders, and Center for Industry Insights in shaping a content and insights agenda aligned to key IP&C business issues
Support relationship development with executives of priority industry associations, aligning collaborative efforts to IP&C's key business issues
Manage proprietary events (virtual and in-person) to position Deloitte as the leader in the category
Assist with articulation of value propositions for new market offerings and develop supportive marketing strategy and objectives
Set strategy and craft compelling strategic briefs (business case) for proposed marketing and communications campaigns
Engage our internal agency on the successful execution of campaigns; oversee the on-time and on-budget delivery of campaigns
Lead strategic engagement in flagship industry initiatives and events
Collaborate with other industry sectors on broad topics to develop complementary strategies, amplify messages and maximize impact
Develop compelling messages and tools to engage account teams in delivering market insights to executives
Skills and Competencies:
Ability to grasp a deep understanding of the IP&C sector, its sub-sectors and their corresponding strategies, with a focus on the core business issues
Ability to make connections in highly matrixed environment, with an eye towards integration
Strong persuasive communication skills; able to gain consensus through influence and pivot when needed
Executive presence with a client-centric approach and a demonstrated ability to take initiative
High level of comfort with ambiguity and fluid priorities; ability to manage multiple, complex priorities-must be both flexible and adaptable
Strong negotiation and problem-solving skills
Strategic and innovative thinker
Ability to work in a virtual environment
Qualifications:
Required:
10 years of experience in marketing, with a focus on strategy and planning
Deep understanding of marketing planning with an ability to execute tactically
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Previous experience in B2B marketing; professional services experience is strongly preferred
Previous experience leading and developing a team of both direct and indirect reports
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Undergraduate degree, ideally with a focus in Marketing
Travel of up to 10% (While up to 10% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Limited immigration sponsorship may be available
How you'll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte's culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Corporate citizenship
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.
Recruiter tips
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you're applying to. Check out recruiting tips from Deloitte professionals.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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