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Job Details

Director of Product Marketing

Location
Denver, CO, United States

Posted on
Oct 14, 2020

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Position Description

Job Description

What does a great Director of Product Marketing do?

Evaluate evolving needs of small business restaurant customer while excelling at executing tactically to drive business results.

Collaborate with research, sales, and audience insights to better understand the needs of the restaurant audience.

Showcase those insights to build positioning and messaging of products and marketing and sales enablement materials and use those insights to drive successful go-to-market product launches.

Focus on analytics and set a learning agenda for all projects that raise the bar for impact against engagement and business goals.

Responsibilities


Serve as a specialist on the challenges and needs of restaurant merchants and how Clover solutions address those needs.
Understand the customer experience and develop sales enablement tools that address issues and drive sales.
Drive competitive research initiatives in restaurant technology trends, ecosystem developments, and competitive moves that influence customer needs
Produce compelling messaging for internal and external audiences, to be used across multiple touchpoints, including website, PR / comms, and sales
Be a go-to-market specialist: work with the product, design, marketing, commercialization, sales teams, and partner channels to drive new product launches
Develop and execute marketing campaigns that range from sales enablement materials, merchant communications (emails, in-product messaging, videos), digital campaigns (website, paid marketing), and PR/events
Use product knowledge and emerging trends to influence product and business development decisions
Demonstrate skill at preparing business cases and gain cross-functional alignment in order to help build and grow new products/services that help Clover redefine the industry.


Basic Qualifications for Consideration:


BA, MBA preferred
10 years of relevant product marketing experience, including driving cross-functional go-to-market efforts and holding teams accountable for results
Consistent track record of driving successful go-to-market launches that drive adoption and bottom-line impact
Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand the efficacy of campaigns after the fact
Domain experience in small business point-of-sale industry, ideally in restaurants
Strong technical and creative writer, and verbal communicator
Ability to manage across teams (and upwards) to ensure tight deadlines are met both internally and externally


Preferred Skills, Experience, and Education:


MBA
Experience managing sophisticated projects with multiple stakeholders
Hardware, software, and services experience
Experience marketing to existing customers and building lifecycle marketing campaigns
Restaurant industry experience, especially with small business


Who We Are:

About Clover

At Clover, we believe in small businesses. The dreamers, the entrepreneurs, the stewards. They are the heart and soul of the communities they serve, helping define the character of their neighborhoods and a way of life for their patrons. They are nothing short of inspiring and their passion is what drives us.

Empathy is at the heart of all that we do, driving us to understand (and solve) the diverse range of challenges merchants face daily. One size doesn’t fit all, which is why we obsess over building an open commerce platform for all merchants. One that simplifies the complexities of running a business, empowers them with the tools they need to run efficiently, and ultimately shapes the communities they serve.

Our mission is to deliver tailored solutions for payments, point-of-sale, and business management tools that are smart, secure, and simple. We strive to empower small businesses by giving them the tools to run efficiently, help them thrive, and wow their customers.

Clover is a subsidiary of Fiserv, a global leader in commerce-enabling technology and solutions. At Clover, we enjoy a unique work environment where we operate like a nimble start-up but with the backing and stability of one of the largest payments/fintech companies in the world. As part of a small but growing product marketing team, you’ll be able to make an impactful influence on the future of Clover and millions of merchants worldwide.

Our mission is to deliver tailored solutions for payments, point-of-sale, and business management tools that are smart, secure, and simple. We strive to empower small businesses by giving them the tools to run efficiently, help them thrive, and wow their customers.

Clover is a subsidiary of Fiserv, a global leader in commerce-enabling technology and solutions. At Clover, we enjoy a unique work environment where we operate like a nimble start-up but with the backing and stability of one of the largest payments/fintech companies in the world. As part of a small but growing product marketing team, you’ll be able to make an impactful influence on the future of Clover and millions of merchants worldwide.

Fiserv is an Equal Opportunity Employer/Disability/Vet.

Fiserv is an Equal Opportunity Employer/Disability/Vet. Visit **** for more information.

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