New York City, NY, United States
The Analyst, RADAR Data Products supports our account executives across the country by providing research insights that help CCO best serve customers’ needs. The Analyst drives revenue growth by optimizing how research is utilized in the selling process and collaborates closely with the Marketing and Research organization, in particular the Senior Director, Research and Insights and the Market Research Analyst, to process research requests, serving as a primary contact for account executives and Marketing team members across the organization.
Responsible for understanding and executing usage of all facets of CCO RADAR offering, including planning, attribution and mobile amplification
Work directly with Senior Director, Research and Insights on RADAR attribution studies including feasibility assessment, study design, launch, summary, data QA and final presentation to the client.
Work with Senior Director, Research and Insights to conceive and execute original and custom strategic research projects designed to bring new consumer insights to the marketplace and deliver value to CCO’s advertiser partners.
Work collaboratively with various internal stakeholders on crafting external-facing research materials, developing messaging that highlights the key takeaways of studies to share with Sales.
Create customized presentations by incorporating research insights to provide customer solutions.
Work with the Marketing team to incorporate audience insights and trends into client facing materials.
Day to day management of mobile campaigns, working closely with CCO’s external mobile vendors to ensure campaign fulfillment from proposal to campaign delivery to post-campaign reporting.
Analyze and reconcile third party delivery for proper billing every month.
Perform wrap-up analysis reporting, pulling in various sets of performance data and metrics to help tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.
Partner with Research Analyst in utilizing and educating internal teams on best usage of all primary CCO Research tools, including Scarborough, MRI, Kantar, Media Monitors, Telmar and Alteryx.
Bachelor’s degree in Business, Marketing, Technology or related field.
Advance degree preferred.
Three years or more working in data-centric role, ideally in a media sales organization or media agency.
Deep understanding of numbers and research and how to craft a story using them.
Advanced ability to work with complex datasets and use statistical packages.
Ability to effectively communicate and coordinate efforts across a large organization (both internally and externally), to achieve key deliverables.
Proven ability to manage multiple high-priority projects simultaneously.
Strong analytical and creative problem-solving skills.
Solid understanding of relevant campaign metrics, including conversion tracking.
Strong organizational / time management skills
Excellent verbal and written communications skills including delivering effective presentations.
Be a self-starter with a diligent work ethic and demonstrated flexibility.
Able to multi-task and stay calm under pressure.
Able to think things through and develop processes that contribute to enhanced organizational efficiency.
Advanced technology skills and well-versed in Microsoft applications (i.e., Outlook, Word, Excel, PowerPoint, etc.) and social media platforms.
5% of time will be travelling to client meetings and industry events
Understanding the Business - knows the business and the mission-critical technical and functional skills needed to do the job; understands various types of business propositions and understands how business propositions and understands how businesses operate in general; learns new methods and technologies easily.
Functional/Technical Skills - has the functional and technical knowledge and skills to do the job at a high level of accomplishment.
Problem Solving – uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
Peer Relationships – can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups; can solve problems with peers with a minimum of noise; is seen as a team player and is cooperative; easily gains trust and support of peers; encourages collaboration; can be candid with peers.
Presentation Skills – is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group process during the presentation; can change tactics midstream when something isn't working.
Dealing with Ambiguity – can effectively cope with change; can shift gears comfortably.
New York, NY: 99 Park Avenue, 2nd Floor, 10016
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iHeartMedia, Inc. is one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, and on-demand entertainment and information services across the nation and providing premier opportunities for advertisers.
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Clear Channel Communications, Inc. was founded in San Antonio, TX with the purchase of a single radio station in 1972. After decades of growing media assets globally, the company has become one of the world’s leading media and entertainment companies, operating as CC Media Holdings (OTCBB:CCMO). Clear Channel consists of two main media businesses: Clear Channel Outdoor Holdings (NYSE: CCO) and the wholly owned Clear Channel Media and Entertainment. Between these divisions, Clear Channel focuses on providing a spectrum of multi-platform advertising and marketing opportunities for partners and world-class entertainment for listeners and users.