Tiffany & Company
New York City, NY, United States
Marketing, Executive, Manager
This key leadership role within the Global Marketing team is responsible for defining strategic marketing plans across a 1-3 year horizon that deliver disproportionate category growth and help deliver against corporately defined strategic growth targets. With responsibility for ~1/3 of global sales for Tiffany, you will need to demonstrate highly developed leadership and strategic skills with an outstanding track record of results. Specifically, 1) Exceptional analytical and strategic skills with the ability to translate into clear action plans 2) Extraordinary collaboration skills across functions and within a function 3) A passion for strong (\perfect\) execution and 4) Proven experience of being a 'change agent' in teams or organizations.
Own partnering with Creative and Merchandising teams to ensure a brand architecture, initiative and promotional plan that delivers against the Company's noble purpose and long range financial goals defined by the Executive Committee.
Own development of a global brand and initiative communication strategy. Own development of one page strategy briefs and creative briefs
Own working with Agency or In House Creative to produce assets that meet the briefs.
Own any research around the creative and the measurement of campaign effectiveness.
Own synthesis of regional asset needs and defining a global toolbox of assets that meet the needs of the regions.
Deliver operational and process improvements that drive increased efficiency within global marketing and regional marketing teams.
Define and execute strategic best practices.
Consumer Marketing and Insights:
Be able to generate rich deep consumer insights that cross geographies.
Look for patterns that may generate new business or go to market ideas.
Use global consumer data to inform global brand and creative strategy.
Create and lead a multi functional Brand Team at the Global HQ that will deliver the strategic roadmap and global marketing plans.
Create a strong network of partners with regional marketing departments around the world.
Undergraduate Degree in relevant field, MBA preferred
Experience with expertise in luxury/upscale brands. Strategic planning and reporting, including facility ROI analytical tools and consumer insights, market research and trends analysis. Creative strategy development in Global and Regional marketing teams.
Enthusiasm, commitment and analytical ability to continually bring a fresh perspective to marketing plans
Poise and professionalism to represent Tiffany with external vendors and interact with senior-level counterparts within the department, as well as PR, Sales, Merchandising and Store Planning
Appreciation and understanding of style and design
Management style that will motivate and inspire staff
Strong writing and presentation skills; ability to synthesize information from multiple sources
Proficient computer skills (Word, Excel, PowerPoint)
Tiffany & Company
Website : http://www.tiffany.com
For over 175 years, Tiffany & Co. has looked to the beauty of the natural world for design inspiration. We also look to the bounty of that world for the precious materials that give form and life to our designs.