R&D Systems, Inc.
Minneapolis, MN, United States
Marketing, Biotech, Sciences
Jan 06, 2021
Apr 21, 2021
Minneapolis - Minneapolis, MN
Up to 10%
By joining the Bio-Techne team you will have an impact on future cutting-edge research. Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.
The position is intended as an entry-level position into product marketing and product management, with relevant technical experience and education.
The Product Marketing Specialist is an integral member of the Marketing Team, supporting products across a wide portfolio. (S)he must be highly organized, with the ability to identify common business activities across the product management group and develop standardized processes to ensure smooth business operations. The Marketing Specialist will own specific business functions within the Product Management Team including: Pricing, Project Management for marketing collateral development, Product Data Management, and Product Line(s) within the Business Unit. (S)he will be responsible for creating reporting tools and methods for specific application areas, in collaboration with the Product Management team. Additionally, the marketing specialist will assist in the development of scientific content for various marketing channels (email, SEM, website) across several research areas. (S)he must be able to communicate with all areas of the company and marketplace, including Senior Management, Business Development, Marcom, Sales, Technical Service, Sales, Product Development, Operations, Finance, Regulatory and QA/QC, as well as customers, prospects, purchasing agents, etc.
Own the Pricing process – includes managing process for price setting, working with sales and product managers to set discount schedules, manage pricing updates, manage pricing across all channels globally.
Responsible for maintaining product related content across business systems, including manufacturing, web, sales management, and order management databases.
Project manage development of marketing collateral and campaigns to ensure timelines are met. Includes working with Product and Marketing Mangers to develop marketing campaigns; contributing to and managing marketing collateral development, managing content updates of customer facing materials (web, brochures, etc.)
Assist in maintaining competitor profiles, including pricing, positioning, advantages/disadvantages and marketing activities/strategy
Perform additional duties as assigned.
Education and Experience:
Bachelors degree in a Biological Science required
Minimum of 3 years of experience working in the biotech or life sciences industry or academia
Relevant laboratory or technical experience preferred
Knowledge, Skills and Abilities:
Basic, functional knowledge about the product(s) and their uses, competitor(s) and their product(s), and the marketplace, as well as the ability to gain in-depth knowledge
Aptitude in product/customer/sales analysis which will lead to defining successful strategies and launching outstanding products
Ability to work independently in order to make the necessary decisions to drive product management projects.
Proficient in planning, organization, problem solving and multi-tasking skills to complete assignments in a timely, efficient manner
Proficient in the use of computer applications and software that allow for analysis and presentation of data as well as productivity (i.e. Microsoft Office, Salesforce.com), as well as ability to become proficient in proprietary databases and ERP solutions
Outstanding oral and written communication and presentation skills allowing the ability to communicate professionally across all layers of the organization as well as customer’s and prospect’s organizations
Ability to handle sensitive and proprietary information with discretion and confidentiality
Travel up to four times a year as required
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R&D Systems, Inc.
Website : http://www.rndsystems.com