Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Brookfield, WI
View more jobs in Wisconsin

Job Details

Vice President Marketing

Company name
North Shore Bank of Wisconsin

Location
Brookfield, WI, United States

Employment Type
Full-Time

Industry
Clevel, Executive, Training, Manager, Marketing, 100k

Posted on
Feb 08,2019

Valid Through
May 24,2019

Apply for this job






Profile

Successful bank named -

Best Bank to Work For

multiple times!

SUMMARY:

The VP-Marketing manages the Bank’s overall marketing activities and oversees the development and delivery of a fully integrated marketing strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develops and implements the Bank’s brand strategy.

Develops the marketing strategy for new and existing products to achieve defined acquisition and revenue goals.

Oversees implementation of marketing strategy - including campaigns, events, digital marketing, content management, data analytics, product development and PR.

Guides the day to day activities of the marketing team and ensures all marketing objectives are implemented by the team.

Works closely with the company’s sales team; enabling them to meet their objectives by providing them with appropriate tools and materials.

Develops and delivers marketing and communications strategies for the organization.

Works closely with the Bank’s product management teams to define marketing materials and programs.

Manages social media presence and directs programs to improve social media reputation and recognition.

Undertakes continuous analysis of competitive environment and consumer trends.

Oversees and monitors voice of the customer feedback program; makes recommendations for changes to achieve customer experience objectives.

Manages and uses bank and industry data to help shape products, services, and delivery channels around the needs of the customers.

Facilitates strategic relationships and partnerships with key industry players, agencies and vendors.

Develops and manages marketing budget to maximize investment and support bank strategic and operating objectives.

SUPERVISORY RESPONSIBILITIES

: Manages marketing team. Responsible for the overall direction, coordination, and evaluation of these units. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

EDUCATION and/or EXPERIENCE:

Requires a bachelor degree in marketing or a related field from an accredited college or university. Proven experience in marketing, with strong analytical and business acumen abilities. Requires proven ability to creatively devise and lead cross channel marketing campaigns that fulfill marketing strategies. Demonstrated ability to remain abreast of latest trends and best practices in all areas of marketing, including data analytics.

OTHER SKILLS AND ABILITIES:

Ability to effectively utilize software tools; conduct marketing analysis; and effectively communicate to all levels of employees, including senior management. Must have an effective management style that is results oriented with the ability to clearly communicate expectations to staff.

Job Location

Brookfield, Wisconsin, United States

Company info

North Shore Bank of Wisconsin
Website : http://www.northshorebank.com

Company Profile
THE BANK OF YOU is for you. Your style. Your personality. Your way of life. That's why North Shore Bank is glad to give you conveniences for every need, and tools to help you confidentially manage your money. We simply provide answers, advice, even words of encouragement to help ensure things go according to your plan. Let us know how we can help.

Similar Jobs:
Trust, engagement, competence, respect and passion – these are the values under which North Shore Healthcare operates every day. Our dedicated team of professionals strive to deliver quality care to our residents and their familie...
Trust, engagement, competence, respect and passion – these are the values under which North Shore Healthcare operates every day. Our dedicated team of professionals strive to deliver quality care to our residents and their familie...
Regional Medicare Marketing Director - PS17843 Location: Los Angeles, California, United States New Field: Marketing Requisition #: PS17843 Post Date: 18 hours ago Your Talent. Our Vision. At Anthem, Inc., it’s a powe...
I was very pleased with the MarketingCrossing. I found a great position within a short amount of time … I definitely recommend this to anyone looking for a better opportunity.
Jose M - Santa Cruz, CA
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2019 MarketingCrossing - All rights reserved. 21 192