Head of Marketing

Profile

Head of Marketing

Simon Premium Outlets

has joined forces with ecommerce powerhouse,

Rue Gilt Groupe

, to deliver an elite digital outlet experience. Shop Premium Outlets

(shoppremiumoutlets.com) shoppers delight in special offers and curated assortments from the brands they love - always on sale, all in one place.

We’re looking for…

A Head of Marketing to evolve our brand to reach new audiences and to continue to grow brand love with our loyal customers.

In this role, you will leverage storytelling, strategic insights, and data acumen to express our deep connection with consumers, partners and employees. T

his includes developing strategies and executing campaigns, and working closely with merchandising, product and marketplace teams to bring our brand to life in the right channels with compelling creative assets.

We are looking for a team member who is a strong communicator, leader and strategic thinker. This person must be motivated and creative, with a deep passion for ecommerce as well as the pragmatic details that drive measurable success. This person should possess an intellectual curiosity to learn, the courage to pursue and test new ideas, and the executional skills to deliver campaigns across the marketing funnel.

What You’ll Do:

Lead brand marketing campaigns rooted in strategic insights to build consumer connectivity and drive brand awareness. Drive innovation in the areas of storytelling, content, branding, and digital marketing.

Develop and execute a comprehensive customer communications and lifecycle marketing strategy that encompasses email, push, SMS, onsite and mobile programs increasing customer engagement and lifetime value.

Analyze and develop strategies to optimize SPO’s Loyalty and Brand Ambassador Programs to further drive retention, increased purchase frequency, cross category purchases, and ROI.

Lead, inspire, develop, and manage a group of high functioning team members to perform at the highest level and support world-class brands. Ensure organizational efficiency through collaboration, training, and development of the internal teams.

Influence brand presence within the paid, micro-influencer and organic social media, display channels and paid search and positively impact member acquisition and activation.

Direct online marketing campaigns across multiple platforms including the site, search engines, social and media publishers to ensure business goals and objectives are met, including traffic, acquisition and conversion.

About You:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

10 years of experience within marketing in a high-growth environment with a proven track record as a senior marketing leader with best-in-class, fast moving, consumer-focused companies where marketing was the defining driver of success.

Experience with creating, launching and/or revamping consumer brands in a variety of contexts and scenarios.

Storytelling and communication skills to align the organization to key messages and campaigns.

Expertise in utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences.

Experience creatively managing a budget and knowing what drives a strong ROI.

Strong relationship management skills with proven ability to influence and build advocacy for ideas at all levels of the organization.

Significant experience leading a large scale, nationwide or worldwide online consumer engagement/acquisition/retention management across multiple channels.

Experience in managing programs across a marketing mix that includes a variety of communication vehicles.

Must be familiar with a variety of Interactive/Digital Marketing tools, including email, display advertising, affiliate, SEO/SEM, social media, and mobile.

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

The Qualities that Drive Success at Shop Premium Outlets

Collaborative; able to create corporate-wide alignment on marketing vision across c-suite, technology, UX, marketing and operations.

Highly analytical, data-driven, agile, and have a scrappy attitude with a relentless passion and drive to move forward quickly.

Superior analytical skills; balances a strong toolset of quantitative and qualitative approaches.

Creative thinker, with an entrepreneurial spirit, and a passion for having an impact in fast-paced, growing environments.

Thrives in the culture of healthy debate, committed to candid feedback.

You're tenacious, positive, and curious.

What You’ll Find at Shop Premium Outlets

A company with an entrepreneurial culture that is in major growth mode.

The opportunity to work in a highly visible role as a member of the leadership team at Shop Premium Outlets.

A collaborative and empowering team environment that focuses on professional growth and development.

ABOUT US:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered

Company info

GILT GROUPE, INC.
Website : http://www.gilt.com/