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Job Details

Field Marketing Specialist - Hybrid

Company name
Realogy Holdings Corp

Location
New York City, NY, United States

Employment Type
Full-Time

Industry
Marketing, Real Estate

Posted on
Aug 04, 2022

Valid Through
Nov 17, 2022

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Field Marketing Specialist - Hybrid,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\http://www.anywhere.re/\ target=\_blank\\u003eAnywhere Real Estate Inc.\u003c/a\u003e\u0026nbsp;(NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate \u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003eBetter Homes and Gardens® Real Estate\u003c/a\u003e, \u003ca href=\https://www.century21.com/\ target=\_blank\\u003eCentury 21®\u003c/a\u003e, \u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e, \u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003eColdwell Banker Commercial®\u003c/a\u003e, \u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003eCorcoran®\u003c/a\u003e, \u003ca href=\https://www.era.com/\ target=\_blank\\u003eERA®\u003c/a\u003e, and \u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003eSotheby\u0027s International Realty®\u003c/a\u003e - the Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.\u0026nbsp; Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.\u0026nbsp; With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAt Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized as one of the World’s Most Ethical Companies since 2011\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAnywhere has also been designated a Great Place to Work since 2019\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eNamed one of LinkedIn’s Top Companies in the US.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eHonored by Forbes as on of the World’s Best Employers for Diversity and Top Female Friendly Companies.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWith diversity, we succeed together. We hope you’ll join us.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e,VerityZone:formtext36,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:EEO Statement,AnswerValue:EOE AA M/F/Vet/Disability,VerityZone:formtext34,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State/Province/Region,AnswerValue:New York ,VerityZone:formtext25,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:New York,VerityZone:formtext19,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Company,AnswerValue:Coldwell Banker Realty ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Exciting News,AnswerValue:We are excited to announce that Realogy is now Anywhere Real Estate Inc. It will take a few months for us to transition to our new brand. 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This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). \u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003eWe value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003eSpecific job duties include: \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eWorking with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eConsulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eHelping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eConducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eProviding issue resolution and one-on-one assistance to agents as needed \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003ePreparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics. \u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eSupporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eReaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003ePreparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eWorking with the creative team to create and manage local recruiting and ad campaigns\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eAttending and participating in regional marketing meetings and/or training sessions\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eCommunicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eSubmitting consistent competitive intelligence samples to the recruiting intelligence portal\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eStaying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eTravel requirements include:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eAbility to, and an environment conducive for, work from home a day or two a week. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eWeekly local travel to multiple assigned offices within city limits\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eThe ideal candidate will have: \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eStrong presentation, writing and public-speaking skills\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eStrong project management skills \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eAbility to follow direction with solid critical thinking and problem-solving skills\u0026nbsp;\u0026nbsp; 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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/

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