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Job Details

Digital Marketing Manager

Company name
Universal Music Group

Nashville, TN, United States

Employment Type

Manager, Marketing

Posted on
Jun 30, 2022

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Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Reading like a \u201Cwho\u2019s who\u201D of Music Row, the combined rosters include Adam Hambrick, Alan Jackson, Billy Currington, Brandon Lay, Brothers Osborne, Carrie Underwood, Caylee Hammack, CB30, Chris Stapleton, Clare Dunn, Darius Rucker, Dierks Bentley, Eric Church, Gary Allan, George Strait, Hootie & The Blowfish, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Kylie Morgan, Lauren Alaina, Little Big Town, Luke Bryan, Maddie & Tae, Mickey Guyton, Parker McCollum, Sam Hunt, Shania Twain, Travis Denning and Vince GillHow we LEAD: \u00A0\u00A0\u00A0The digital marketing manager role oversees and directs all aspects of an artist\u2019s digital presence, including the creation and execution of digital marketing and promotional plans, managing influencer campaign strategies, supervising advertising spends across multiple mediums, and more.\u00A0 Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, label executives/digital partners, and are comfortable working in a fast-paced, collaborative, team environment.How you\u2019ll CREATE: \u00A0\u00A0\u00A0\u00A0Manage the development and execution of digital marketing plans for artist releasesMaintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategiesDevelop relationships with new marketing avenues to create partnerships and opportunitiesWork cross-departmentally to coordinate online initiatives and promotions for your artistsManage label partner relationships with accounts to maximize artists reachOversee and manage influencers as well as influencer strategies to increase artist reachAssist with the creation, build, and editing of online properties where applicable (Facebook, Twitter, YouTube, Instagram, TikTok, official website and other sites appropriate to artists and label)Drive social media growth for all artists through increased engagement, activity, and relevant content postsDevelop targeted strategies for artists\u2019 video channels with the streaming/sales teamsBuild and manage an artist\u2019s owned audience by increasing data capture across all mediumsConceive, budget, and effectively execute digital paid media campaigns with Artist Development teams and Media Planners/BuyersWork as a liaison to with third party marketing companies when applicableWork with in-house & third-party content creators to conceptualize & complete lyric videos, portraits & live photos, 3D animations, short form content for social media, video series, etc.Manage live-stream set-ups, recording, and executions with the in-house content and creative teamsActively participate in team meetings, discussions and planning activitiesAssist in analyzing online promotions and campaign sales impacts, consumer trends, etc.Manage artist budgets and invoicing.Bring your VIBE: \u00A0\u00A0\u00A0Proficiency in Microsoft Word, Excel, Outlook, and Google DocsKnowledge of photo editing tools such as Adobe Photoshop or CanvaManage and prioritize multiple tasksExtremely detail oriented and organized and high degree of confidentialityThrive professionally within a fast-paced, creative, deadline-driven environmentMusic industry or artist relation experienceMinimum 2 years prior marketing experience requiredPerks Playlist: \u00A0\u00A0\u00A0\u00A0Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matchingFlexible Paid Time Off plus Paid Holidays, 2 week \u201CWinter Break\u201D & Wellness Fridays (year-round)Medical, Dental and Vision InsuranceStudent Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service)Robust Employee Assistance Program (for you and your loved onesAnnual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment ReimbursementsUniversal Music Group is an Equal Opportunity EmployerAll UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law. Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

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Universal Music Group
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