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Job Details

Content Writer Marketing

Company name
GetWellNetwork, Inc.

Location
Bethesda, MD, United States

Employment Type
Full-Time

Industry
Marketing, Writing

Posted on
Jan 27,2019

Valid Through
May 12,2019

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OPPORTUNITY:

The Content Writer will create compelling and creative content to drive traffic, engagements, and leads that deliver sales and customer retention. You will develop and cultivate effective relationships with internal and external stakeholders to deliver communication strategies that clearly articulate and help shape the story GetWellNetwork shares with customers, staff, analysts, and the larger healthcare community. You will be responsible for writing and editing content across traditional and digital channels, while also partnering with our larger marketing, sales, and product teams.

ABOUT THE ROLE:

Lead

Serve as an editorial coach for staff members, setting a consistent tone and voice for the company

Support content marketing campaigns that target the global GetWellNetwork community

Collaborate

Work cross-functionally with internal stakeholders and subject matter experts to build editorial strategies and create new pathways for the collection and potential promotion of content

Create

Establish and document a consistent tone and voice that permeates through all GetWell materials with the ability to fine-tune based on target personas

Develop compelling and creative collateral in support of marketing and sales efforts while ensuring the timely delivery of materials

Provide writing, editing and proofreading support as needed, as well as quality control to ensure all written materials developed are of the highest quality and adhere to established brand voice standards

Draft and support presentations and other communications materials

Drive

Concept, manage and execute written content for integrated marketing plans/programs and strategies to meet business objectives

Support refinement of marketing content based on the results of integrated marketing initiatives

ABOUT YOU:

Adept at working cross-functionally and influencing others through relationships

Excellent writing, editing, and verbal communication skills

Quality focused and detail oriented

Love of learning and process improvement

Strategic and analytical thinker who is able to blend technology and business strategy to develop and implement compelling marketing content

REQUIREMENTS:

Bachelor’s degree or equivalent

5 years of marketing experience with an emphasis in writing and content creation

Editorial communication expertise, including versatile writing ability with a flair for storytelling, the ability to grasp key messages along with audience and purpose, and the ability to attain brand voice

Strong organization and time management skills with a proven ability to manage multiple time-sensitive projects and team resources to meet deadlines

Experience and knowledge of various writing styles

Demonstrated experience developing effective sales messaging content and presentations

Experience working effectively across product, marketing, and sales teams

Proficiency with Microsoft Office Suite, specifically Word and PowerPoint

EVEN BETTER:

Located in the DC/Bethesda area

Experience working in the technology space, healthcare experience a plus

ABOUT GETWELLNETWORK:

GetWellNetwork®

is the Precision Engagement™ healthcare company. Our solutions engage patients and families, empower clinicians and deliver outcomes that matter. From inpatient

to outpatient, to physician practices and urgent care clinics

, to patients on the go

, GetWellNetwork offers the only cross-continuum platform that performs across every care setting.

With more than 300 employees across the U.S., GetWellNetwork is dedicated to changing the lives of millions of patients and families every year. If you're passionate about working in a high-growth, dynamic and innovative environment that is changing an industry, then we want to hear from you!

Job Location

Bethesda, MD, United States

Company info

GetWellNetwork, Inc.
Website : http://www.getwellnetwork.com/

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