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Job Details

Digital Marketing Summer Internship

Company name
ConnectiCare

Location
Farmington, CT, United States

Employment Type
Full-Time

Industry
Internship, Marketing, Healthcare, Insurance

Posted on
Jan 14,2019

Valid Through
Apr 29,2019

Profile

ConnectiCare is a leading health plan in the state of Connecticut. ConnectiCare’s mission is to make it easy for members to get the care they need. A local company for over 35 years, ConnectiCare has a full range of products and services for businesses, municipalities, individuals and those who are Medicare-eligible. A subsidiary of EmblemHealth, ConnectiCare leads the individual and small group markets in the state, and is ranked among the top commercial health plans in the nation, according to the National Committee for Quality Assurance.

We’re looking for individuals who want to make a difference in the communities we serve. If you want to join a local team and help change the way health care is delivered, ConnectiCare is the place for you.

Our summer interns participate in a 10 week program focused on personal and professional development. In addition to meaningful job responsibilities in their field of study, our interns are given opportunities to participate in: business overviews, team building activities, community service, senior leadership exposure, HR lunch and learns, and create/deliver presentations at the end of the program.

Purpose:

The intern will gain hands on experience in health insurance marketing and support various marketing and communication efforts with a primary focus on digital marketing and engagement. The individual will be an active and engaged member of the broader marketing and communications team.

Key Accountabilities:

Develop ideas to enhance and improve ConnectiCare’s overall digital presence

Assist the digital marketing team with review of website content, day-to-day updates and recommended improvements

Create content for ConnectiCare websites, email campaigns, blogs and social media channels

Compile ad hoc reporting, analysis, and recommendations for improving digital campaigns

Partner with digital marketing team in implementing Salesforce Marketing Cloud and migration to new Content Management System

Strategize with digital marketing team to create new digital campaigns

Perform analysis of competitor websites and identify digital trends and behaviors of target audiences

Assist in Search Engine Optimization tactics to drive organic traffic to web properties

Create sales collateral, PowerPoint presentations, internal communications, and newsletters

Other duties as assigned

Required Skills

TECHNICAL KNOWLEDGE, EXPERIENCE, & SKILL REQUIREMENTS:

Graduate school student or rising undergraduate senior majoring in marketing, digital marketing, analytics or related major

Knowledge and experience in digital marketing – websites, content management systems, search engine marketing, email and marketing automation

Preferred experience with the following: Microsoft Office (Excel, PowerPoint, Word), Website content management systems (Sitecore, Adobe Experience Manager, Wordpress), Marketing automation (Salesforce, Eloqua), Social Media (Facebook, Twitter, LinkedIn) and Analytics (Google Marketing Platform)

Excellent project management and teamwork skills

Ability to document project requirements, plans and coordinate among multiple individuals

Excellent verbal and written communication skills and critical thinking.

Comfortable with and capable of juggling multiple assignments

ConnectiCare is an equal opportunity employer. M/F/D/V

ConnectiCare is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Location

Farmington, Connecticut, United States

Company info

ConnectiCare
Website : http://www.connecticare.com

Company Profile
ConnectiCare is a leading health plan in the state of Connecticut. ConnectiCare’s mission is to make it easy for members to get the care they need. A local company for over 35 years, ConnectiCare has a full range of products and services for businesses, municipalities, individuals and those who are Medicare-eligible. A subsidiary of EmblemHealth, ConnectiCare leads the individual and small group markets in the state, and is ranked among the top commercial health plans in the nation, according to the National Committee for Quality Assurance.

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