Coordinator North America Marketing - CALVIN KLEIN

Profile

POSITION SUMMARY:

This is a key role on the North America Marketing team, reporting to the Senior Director.  The Marketing Coordinator will be responsible for supporting the day-to-day activity for Brand and Product Marketing across all regional channels.  This role will also be responsible for assisting with the marketing needs of key NA licensees: G-III, Peerless, and Dress Furnishings. 

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Support the development and implementation of 360 campaigns across the North America region.

• Develop an understanding of E-commerce, Retail, and Wholesale business needs in order to adapt Global Marketing moments and brand priorities to meet commercial goals.

• With oversight of the Senior Director, collaborate with key partners including Design, Merchandising, Wholesale, Retail, E-commerce, Licensing, Global Marketing, Fashion Office, Creative, and Production.

• Assist with the development of campaign shot lists, collaborating with cross-functional teams.

• Maintain the NA version of the Brand and Product Marketing calendar aligned with key campaign and consumption periods.

• Support special projects, such as pop-up or collaborations taking place within the North America region.

• Manage the briefing process for licensee marketing requests across in-store and digital, executing to completion.

• Work with Project Management to ensure timely, on-budget asset delivery for all licensees and regionally produced marketing materials, including seasonal tool kits, video content, etc.

• Assist with presentation development for strategic pitches and seasonal performance summaries.

• Proactively stay on top of marketing, digital, and analytical trends, and understand best practices to help inform future strategy.       

QUALIFICATIONS & EXPERIENCE:

Experience:     

• 1-2 years experience in Brand Marketing, with a balance of traditional and digital marketing preferred

Education:

• 4-year degree, preferably in the marketing or communications field

Skills:   

• Experience working with a marketing team.

• Excellent communication, diplomatic and interpersonal skills.

• Strong presence, excellent presentation skills, and positive demeanor.

• Ability to multi-task and think critically.

• Ability to understand and enforce proper representation of the Calvin Klein brand aesthetic.

• Ability to thrive in an extremely fast-paced environment, with tight deadlines and multiple priorities.

• Market awareness + strong passion for the fashion industry + trends.

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,industry:Retail,title:Coordinator, North America Marketing - CALVIN KLEIN,datePosted:2022-04-05T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing,skills:Chairman & Managing Director, Founding Member - Market Development & Communications Manager, Marketing Director, Vice President & Managing Director Recruitment Process Outsourcing, Global Heathcare Practice Lead, Assistant Director Marketing Communications, Business Development Manager - Education Services, Sales & Marketing Director, Staffing Director - Marketing & Bd & E, Head of Marketing & Corporate Communications, Administrator & Marketing Director} Coordinator, North America Marketing - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/