Ralston Purina Company.
Piscataway, NJ, United States
Global Marketing Lead, Diabetes','19000459','!*!Nestlé Health Science (NHSc), a fully owned subsidiary of Nestlé, is a company on a mission to advance the role of nutrition and shape the way consumers, patients and healthcare professionals (HCPs) approach health management. With an aging population and increasing prevalence of chronic diseases, there are growing needs for safe, efficacious and cost-effective solutions. NHSc aims to be recognized as the world´s leading nutritional health company, bringing forward breakthrough innovations to transform the healthcare paradigm and empower healthier lives. We are looking for a Global Marketing Lead for our Diabetes nutritional brands, based in Bridgewater, New Jersey. In this position you will be responsible for leading the global diabetes marketing strategy and shaping the diabetes brand portfolio with a strong focus on new product innovation. This position is a key member of the NHSc Global Metabolic Health team, whose main goal is to bring trusted nutritional health solutions to consumers and HCPs in the fight against the worldwide “Diabesity” epidemic. Key responsibilities of the role:
• Develop diabetes portfolio and marketing strategies: Lead the development of diabetes portfolio and marketing strategies; direct the implementation of marketing strategies to achieve objectives for revenues, share, and margins • Deeply understand our consumers and customers: Guide consumer and HCP insight generation and the translation of insights into executable business growth opportunities • Build an innovative new product pipeline: Lead cross-functional teams to identify opportunities and create new product solutions that deliver real value to consumers; develop holistic value propositions and integrated business plans (concept, product, positioning, financials, go-to-market plan, etc.); partner with the Business Development team to explore external licensing and M&A opportunities • Accelerate geographic expansion: Engage local Business Operations teams to accelerate brand and portfolio roll-out across markets • Engage and win HCP recommendation and consumers’ choice: Collaborate with Medical Affairs and Digital teams to elevate Medical Marketing, Digital and e-Commerce to the “next level” of evolution ','!*!Requirements:
• Bachelors’ degree required, MBA degree preferred • A minimum 7 years of marketing and new product/innovation roles required; experience in consumer healthcare, pharmaceuticals, or other healthcare markets is preferred; prior experience in diabetes marketing and innovation strongly preferred • Strong brand development and new product planning skills, from concept to positioning, branding, and launch plans • Proven ability to work well in cross-functional teams, with strong collaborative skills, and the ability to communicate effectively and influence at all levels without authority • Exceptional analytical skills, strategic thinking, creativity and problem-solving capabilities including experience generating global strategic insights and using them to drive decisions and market forecasts • Agile mindset of developing, testing, iterating, and preference for being scrappy and learning in real-life • Experience with P&L, budgeting, forecasting and analytical modeling ','Marketing/Brand Management','US-NJ-Piscataway-Bridgewater','','NHSC','Full-time','','Ongoing','Global Marketing Lead, Diabetes
Ralston Purina Company.
Website : http://www.purina.com
The reason we're so invested in the quality of our food is because we love pets as much as you do. You’ll find pets in our homes, and even sitting by our feet as we work in our offices. Our passion for pets goes beyond pushing pet nutrition forward, and into forging partnerships in the pet welfare world and raising awareness of what pets truly need. After all, we've seen firsthand how powerful the bond with a pet can be, and the many unique ways that pets can strengthen our families and bring our communities closer. Because we want dedicated and passionate employees on our team, we make sure that Purina is a great place to work. You can tell from the moment you walk in the door that our world revolves around pets, whether you're seeing the art on the walls or the many cats and dogs that employees bring to work every day. Recently, Glassdoor.com ranked Purina No. 3 on their 2015 Best Places to Work – an Employees’ Choice Award list. For eight consecutive years, we've been recognized by the St. Louis Business Journal as the "Best Place to Work" and for the past three years, Purina has been recognized as the best place to work in St. Louis by the St. Louis Post Dispatch. We're proud of the fact that we help make our employees happy. Our quest to drive pet nutrition forward and conduct industry-leading research on the wellbeing of pets pushes our company to do more year after year. We work hard for your pets every day, and we love doing it.