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Job Details

Consumer Product Marketing Manager WhatsApp

Company name

Salem, OR, United States

Employment Type

Manager, Marketing, Product Management

Posted on
Aug 19, 2021

Valid Through
Dec 02, 2021

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Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


WhatsApp is a fast, simple and reliable way to talk to anyone in the world. WhatsApp reaches over 2 billion people in over 180 countries that use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.We are looking for an experienced product marketer to play a critical role in shaping WhatsApp’s core consumer experience and digital marketing surfaces such as the website and app store pages. This person will play a significant role in leading and envisioning the future of the WhatsApp web presence, product narrative and develop breakthrough marketing initiatives that drive consumer awareness, education, and engagement.The ideal candidate is someone who can drive both strategy and execution and cares deeply about WhatsApp’s mission to connect the world privately. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services that people cannot live without for a range of well-known consumer brands. They will have a track record for working closely with product and design teams, successfully managing touchpoints across the consumer lifecycle, and leading complex cross-functional initiatives in a matrixed organization.

Required Skills:

Develop the strategy, content and launch plan for WhatsApp’s highly visible digital surfaces such as our website and app store pages.

Build strong product positioning and messaging across WhatsApp’s consumer products to ensure we’re delivering user value and driving understanding.

Lead a cross-functional project team of designers, copywriters, producers, data scientists and engineers to drive effective go-to-market plans.

Collaborate with cross-functional partners to drive alignment and move the work forward including Brand Marketing, Business Marketing, Product and Engineering.

Communicate project status and processes clearly and often across project teams and across the larger organization. Prioritize competing needs with clear frameworks and creative solutions.

Leverage market insights, quantitative and qualitative user research to deepen our understanding of the role each digital surface plays on user journey.

Work with Marketing Insights and Data Science to measure impact and identify opportunities to optimize and improve our digital marketing surfaces.

Partner with brand and integrated marketing on outbound marketing and advertising strategies to drive consumer awareness, adoption and long-term engagement.

Define and run web roadmap in support of long-term strategies and ensure measurable milestones, metrics and KPIs are defined, tracked and aligned to company goals and objectives.

Minimum Qualifications:

Knowledge about WhatsApp and its mission to connect the world privately.

5 years of experience in consumer product marketing and/or consumer marketing, or product management.

Experience with website designs/redesigns that feature consumer-facing technology.

Project management skills and experience.

Experience with digital measurement methodologies and analytically rigorous marketing campaigns.

Experience working cross-functionally with Product, Product design and Creative teams to drive outcomes.

Preferred Qualifications:

Experience working as a PMM on a technical product.

Experience with SEO/SEM, App Store and/or Website optimization.

Experience in fast-paced technology, startups, or consumer mobile app space.

International experience and knowledge of diverse cultural, social and business landscapes.

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

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