Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in New York City, NY
View more jobs in New York

Job Details

Director Digital Marketing Retention

Company name
Foot Locker, Inc

Location
New York City, NY, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Executive

Posted on
Jul 06, 2020

Valid Through
Oct 19, 2020

Apply for this job






Profile

Overview
Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you\u2019ve come to the right place.  To learn more about the incredible impact we\u2019re making on both our local and global communities, Click Here!
 
Foot Locker is seeking a highly analytical performance-oriented Digital Marketing Director to drive retention across our brand. This role is a core contributor to focusing on customer retention: responsible for the customer experience through their lifecycle, increasing lifetime value (LTV) and improving overall customer quality. You will oversee the development and deployment of comprehensive marketing channels: email, segmentation, sms, push and loyalty through our new program, FLX. The position is well-suited for an accomplished digital native who successfully can navigate a large matrixed organization that consists of digital shared services, data/analytics, technology teams, purchasing and brand marketing. Passion for youth culture & brands that intersect with the world of sneakers, sports, music, art.
Responsibilities

 You\u2019ll immerse yourself in our business, be a brand steward and drive daily and long-term performance, develop solutions and see them through to completion
Ability to conceptualize and develop long-term customer journeys and retention paths
Work with the data team to identify customer opportunities, spot patterns to drive strategy and personas creation
Develop targeted messaging strategies to address specific segments/personas
Drive value by creating pathways to get one-time customers to turn into repeat customers
Partner with the FLX loyalty team to identify best customers and developing unique journeys for them
Continue to build a test and learn mentality to identify areas for opportunities of change: subject lines, time of day testing, personalization, etc.
Work with larger team to build a game plan around inactive customers
Brainstorm, validate, test and refine customer retention initiatives using testing and data analysis to optimize each stage of the customer journey touchpoints across channels
Collaborate cross-functionally with digital shared services, acquisition, planning, purchasing, content, design, and tech teams to identify opportunities to optimize offers, segments and response rates to maximize drive higher LTV
Collaborate with the digital marketing shared services and data/analytics teams to bring customer insights and advanced customer segmentation/targeting techniques to bear
Ensure the integration of our brand message and core points of differentiation across all digital touch points
Collaborate on content creation and strategies with internal teams to maximize engagement and conversion rates

Qualifications

7 years of experience in a data-driven digital marketing role
Operate as a thoughtful strategist but also forward-thinking leader
Experience with in-depth analytics and problem solving with the ability to think strategically and be execution-oriented to drive a fully integrated digital marketing strategy
A continuous-learner mindset with a strong understanding of the evolving digital landscape as it relates to customer journeys, website engagement, and analytics
Ability to learn quickly, iterate based on past results, and work efficiently in a fast-paced environment
Roll-up your sleeves attitude; absorbs information and reacts in a timely manner with a bias towards action
Committed cross-functional partner and a great team player
Hands on experience using data from digital and site analytics tools such as Adobe, Core Metrics or Google Analytics to make marketing decisions; experience both partnering with Analytics teams and directly digging through data for insights
Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channels
History of success working with Creative and/or Product teams to brief and develop ad creative and/or site experiences
Retail experience highly preferred
Excellent communicator; ability to transform detailed analysis and digital marketing complexity into straightforward summaries for all levels of the organization
A Bachelor\u2019s degree in an analytically oriented discipline (e.g. business, marketing, economics, statistics, mathematics, etc.) or technology-oriented degree
,datePosted:2020-07-07T04:00:00.000Z

Company info

Foot Locker, Inc
Website : http://www.footlocker-inc.com

Similar Jobs:
Director of Marketing
Location : New York City, NY
Description Hi, we’re Canary, a New York City-based startup that believes the best technology makes you smarter, puts you in control, and gives you access to the information you need. That’s why we’re dedicated to developing easy-...
Senior ESG Marketing Manager
Location : New York City, NY
The Role: Senior ESG Marketing Manager The Senior ESG Marketing Manager will develop messaging, positioning and strategic marketing programs aligned to business objectives, based on a solid understanding of the competitive land...
About The BrandViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS,...
What I liked about the service is that it had such a comprehensive collection of jobs! I was using a number of sites previously and this took up so much time, but in joining EmploymentCrossing, I was able to stop going from site to site and was able to find everything I needed on EmploymentCrossing.
John Elstner - Baltimore, MD
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2020 MarketingCrossing - All rights reserved. 21 192