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Job Details

Director Digital Marketing Retention

Company name
Foot Locker, Inc

New York City, NY, United States

Employment Type

Manager, Marketing, Executive

Posted on
Jul 06, 2020

Valid Through
Oct 19, 2020

Apply for this job


Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you\u2019ve come to the right place.  To learn more about the incredible impact we\u2019re making on both our local and global communities, Click Here!
Foot Locker is seeking a highly analytical performance-oriented Digital Marketing Director to drive retention across our brand. This role is a core contributor to focusing on customer retention: responsible for the customer experience through their lifecycle, increasing lifetime value (LTV) and improving overall customer quality. You will oversee the development and deployment of comprehensive marketing channels: email, segmentation, sms, push and loyalty through our new program, FLX. The position is well-suited for an accomplished digital native who successfully can navigate a large matrixed organization that consists of digital shared services, data/analytics, technology teams, purchasing and brand marketing. Passion for youth culture & brands that intersect with the world of sneakers, sports, music, art.

 You\u2019ll immerse yourself in our business, be a brand steward and drive daily and long-term performance, develop solutions and see them through to completion
Ability to conceptualize and develop long-term customer journeys and retention paths
Work with the data team to identify customer opportunities, spot patterns to drive strategy and personas creation
Develop targeted messaging strategies to address specific segments/personas
Drive value by creating pathways to get one-time customers to turn into repeat customers
Partner with the FLX loyalty team to identify best customers and developing unique journeys for them
Continue to build a test and learn mentality to identify areas for opportunities of change: subject lines, time of day testing, personalization, etc.
Work with larger team to build a game plan around inactive customers
Brainstorm, validate, test and refine customer retention initiatives using testing and data analysis to optimize each stage of the customer journey touchpoints across channels
Collaborate cross-functionally with digital shared services, acquisition, planning, purchasing, content, design, and tech teams to identify opportunities to optimize offers, segments and response rates to maximize drive higher LTV
Collaborate with the digital marketing shared services and data/analytics teams to bring customer insights and advanced customer segmentation/targeting techniques to bear
Ensure the integration of our brand message and core points of differentiation across all digital touch points
Collaborate on content creation and strategies with internal teams to maximize engagement and conversion rates


7 years of experience in a data-driven digital marketing role
Operate as a thoughtful strategist but also forward-thinking leader
Experience with in-depth analytics and problem solving with the ability to think strategically and be execution-oriented to drive a fully integrated digital marketing strategy
A continuous-learner mindset with a strong understanding of the evolving digital landscape as it relates to customer journeys, website engagement, and analytics
Ability to learn quickly, iterate based on past results, and work efficiently in a fast-paced environment
Roll-up your sleeves attitude; absorbs information and reacts in a timely manner with a bias towards action
Committed cross-functional partner and a great team player
Hands on experience using data from digital and site analytics tools such as Adobe, Core Metrics or Google Analytics to make marketing decisions; experience both partnering with Analytics teams and directly digging through data for insights
Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channels
History of success working with Creative and/or Product teams to brief and develop ad creative and/or site experiences
Retail experience highly preferred
Excellent communicator; ability to transform detailed analysis and digital marketing complexity into straightforward summaries for all levels of the organization
A Bachelor\u2019s degree in an analytically oriented discipline (e.g. business, marketing, economics, statistics, mathematics, etc.) or technology-oriented degree

Company info

Foot Locker, Inc
Website :

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