CRM Marketing Professional 2

Profile

Description

The CRM Marketing Professional 2 plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The CRM Marketing Professional 2 work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action.

Responsibilities

The CRM Marketing Professional 2 identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.

Required Qualifications

Demonstrated ability to meet deadlines and implement projects/campaigns

Clear and concise oral and written communication skills

1 years of experience in marketing or communications related field (marketing leadership, project management, business strategy, etc.)

Familiar with Internet marketing/basic knowledge of web design

Working knowledge of Microsoft Office applications, including Word, Excel and PowerPoint

Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred Qualifications

Bachelor's Degree or Master's Degree in marketing, communications or related field

Experience working with clients to deliver solutions that meet their needs

Experience in a results-oriented marketing and communications environment

Prior use of data to refine marketing plans

Prior ad agency experience a plus

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com