The Center for Creative Leadership
Greensboro, NC, United States
Manager, Marketing, Product Management
The Product Marketing Manager for Societal Advancement is responsible for both product planning and product marketing for current and new products. This includes identifying and prioritizing product and customer requirements, defining the product vision, and working closely with portfolio management and product development to deliver winning products. The Product Marketing Manager works directly with operations, research, key business partners, sales, marketing communications to ensure revenue and customer loyalty goals are met. This role is a 5 month opportunity through grant funding with the possibility of extending the role provided grant funding is available.
The Product Marketing Manager is expected to:
Manage marketing research project to determine market viability.
Develop short and long term global product strategies to increase revenue and extend the product life cycles.
Manage the product line life cycle from strategic planning to tactical activities.
Play a key role in lifecycle, commercialization, and identification areas of the overall commercialization process by identifying market problems and needs, developing value propositions, creating business cases, directing commercialization launch plans, and monitoring success of new products.
Develop features/benefits specifications for new products.
Along with portfolio manager and Global Marketing Communications determine product positioning. Write creative brief for messaging and product/product line campaigns.
Develop and implement a company-wide go-to-market plan, working with all departments to execute.
Determine distribution channels.
Be an expert on both current competition and emerging competition.
Identify market shifts to stay ahead of the competition as well as perform market analyses. Inform customer research and conduct the post analysis to understand clients’ needs and market shifts.
Set pricing to meet revenue and profitability goals.
Monitor product performance (financial & quality/evaluations/customer satisfaction).
Direct development of sales tools and collateral.
Brief and train the sales force on the products as well as other CCL staff.
Lead the naming process for new and revised products.
Direct the internal launch of new and revised products.
Educate the organization on trends related to the market, product line competitors, and the product line.
Knowledge, Skills, & Abilities Required
Bachelor's degree in Marketing or related field (MBA preferred).
Three to seven years of experience in marketing as a Product Manager or Marketing Manager or other associated roles. Experience in the nonprofit field or training market is preferred.
Experience with digital products is strongly preferred.
Proven results defining and launching excellent products.
Demonstrated success managing marketing channels.
A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues.
Ability to multi-task.
Outstanding written and verbal communication skills.
Excellent teamwork skills.
Proven ability to influence cross-functional teams without formal authority.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Please view Equal Employment Opportunity Posters provided by OFCCP here
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
The Center for Creative Leadership
Website : http://www.ccl.org