Seattle, WA, United States
Advertising, Manager, Marketing
AWS Advertising Campaign Manager Location: US-WA-Seattle Job ID: 780561 Company: : Amazon Web Services, Inc. Position Category: Marketing & PR Company/Location (search) : Country (Full Name): : United States Job DescriptionAmazon Web Services (AWS) in Seattle, a subsidiary of Amazon.com and a leader in cloud computing, is seeking a talented advertising campaign manager to develop and implement our global advertising campaigns. In this role you will be responsible for designing and delivering an integrated advertising strategy and driving it from creation to completion. You will effectively project manage the campaign through multiple marketing channels, including website, online advertising, print advertising, email, social media, etc. The ideal candidate is a passionate marketing leader with broad understanding of advertising and creative strategy and how to maximize results across channels. This person must have strong written and verbal communications skills, as well as an entrepreneurial spirit, the ability to influence others and strong cross-functional leadership. This person will have a very strong right brain/left orientation and good judgment. He or she will be known for creativity and innovation but also for rigorous testing, measurement and iteration to improve results continuously. Responsibilities * Driving and implementing campaign strategy, and coordinate campaigns across channels and products to support teams in creating and executing innovative advertising and brand campaigns to achieve brand goals. * Based on the identified strategic approach, this role will partner with cross-functional teams to drive the appropriate channel marketing mix and supporting campaigns, including advertising, social creative, and promotions. * Manage external & internal agencies and creative partners. * Create and write appropriate campaign briefs, drive creative development, and own all aspects of the process including cost negotiations, schedule management, approvals, research and analysis. * Partner with creative and media teams to develop and execute results-oriented campaigns that include traditional advertising channels (TV, print, OOH, digital), with a secondary focus on supporting select onsite and social creative needs. * Work with advertising measurement tools and partner with research team to continually improve upon analytical success metrics related to advertising performance. * Understand business, marketing, and legal constraints and opportunities to drive the growth of the AWS brand. * Proactively plan to address new market segment opportunities and react to unforeseen challenges. * Drive development and execution of specific tactics and activities with cross-functional teams. * Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times. * Partner with project management team to ensure cross functional teams are aligned to campaign milestones and utilize their skills to streamline creative development timelines. Basic Qualifications- 5 years experience in consumer and B2B advertising - Bachelor's degree - 5 years experience at an advertising agency, managing agency partners, or as a brand manager Preferred Qualifications* Ability to think strategically and execute methodically. * Excellent understanding of B2B brand advertising strategies especially in the digital and high-technology space. * Ability to create innovative new marketing programs that generate results. * Experience creating and owning successful large scale television, print, out of home, and other advertising/marketing campaigns. * High attention to detail including precise and effective customer communications and
Website : http://www.amazon.com/
Amazon, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. Since Jeff Bezos started Amazon in 1995, we have significantly expanded our product offerings, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. We operate sites in Canada, China, France, Germany, Italy, Japan, Spain and United Kingdom and maintain dozens of fulfillment centers around the world which encompass more than 26 million square feet.