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Job Details

Manager Patient Engagement Campaign Analytics

Company name
DaVita Inc

Location
Denver, CO, United States

Employment Type
Full-Time

Industry
Marketing, Healthcare

Posted on
May 18, 2023

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Profile

2000 16th Street,Denver,Colorado,80202,United States of America

We are open to Manager or Senior Manager candidates for this position.

Are you passionate about designing transformative personalized experiences for

patients? Would you like to be part of a team that unlocks the secret of

personalization? Our growing patient experience team is looking for a data

curious, insight driven leader to lead Personalization & Engagement

Campaign Analytics.

As the Manager of Campaign Analytics with the Patient Experience (PX)

organization, you will be responsible for leading the end-to-end analytics

of mid to large-scale, cross-functional engagement programs and

multi-channel campaigns. You will establish and drive a campaign analytics

discipline within the PX organization, that includes a data driven design of

engagement programs and campaigns, leading the testing strategy, analyzing

post-campaign results, identifying optimization opportunities, and

presenting results and recommendations to senior leaders and stakeholders. The

engagement programs that you will oversee include patient activation,

onboarding, retention, clinical adherence, health equity, and education.

This leader will also need to excel at building relationships quickly in a

dynamic organization and work closely with cross-functional stakeholders to

bring a program or campaign vision to life.

This is a highly visible role at the forefront of DaVita\'s focus on

patient-centered care.

ESSENTIAL FUNCTION

Campaign design, execution and oversight:

Develop and execute data-driven campaigns across multiple channels (e.g.,

email, SMS, website, mobile app)

Conduct A/B testing and other experiments to optimize campaigns and improve

patient experience

Collect, analyze, and interpret data from various sources (e.g.,

CRM, web analytics, social media metrics) to measure campaign

performance, patient behavior, and market trends.

Monitor a variety of automated CRM campaigns that focus on patient

activation, onboarding, retention, clinical adherence, health

equity, and education.

Analyze ROI, inclusive of spend and value created by initiatives

Move seamlessly between the roles of analyst, test designer, coach,

thought leader, presenter, and advocate

Create dashboards, reports, and presentations to communicate campaign

results, insights, and recommendations to stakeholders at all levels

Collaborate with the Marketing, IT, Clinical analytics, and other

functional areas to ensure data quality, and integrity

Executive reporting & communication - prepares and delivers engaging,

informative, and well-organized presentations to executive and other audiences

Serve as subject mater expert for PX campaign insights and analytics

EDUCATION AND EXPERIENCE

Bachelor\'s degree in marketing, statistics, mathematics, or related

field; Master\'s degree preferred

8 years of analytics experience, preferably in a healthcare or life sciences

Strong analytical and quantitative skills, including proficiency in Excel,

SQL, and/or statistical software (e.g., R, SAS)

Experience with data visualization tools (e.g., Tableau, Power BI) preferred

Excellent written and verbal communication skills, including the ability to

present complex data to non-technical audiences

Recognize the stories in the data and present them in a compelling way that

creates opportunities to personalize and engage patients

Strong leadership and project management, including the ability to manage

and mentor others

Ability to build strong relationships across multiple lines of business

Self-motivated, detail-oriented, and able to work independently or as part

of a team in a fast-paced environment

Passion for using data and technology to improve patient outcomes and

healthcare delivery

Here is what you can expect when you join our Village:

A \community first, company second\ culture based on Core Values that

really matter.

Clinical outcomes consist ntly ranked above the national average.

Award-winning education and training across multiple career paths to help you

reach your potential.

Performance-based rewards based on stellar individual and team contributions.

A comprehensive benefits package designed to enhance your health, your

financial well-being and your future.

Dedication, above all, to caring for patients suffering from chronic

kidney failure across the nation. Enter text here

Join us as we pursue our vision \To Build the Greatest Healthcare Community

the World has Ever Seen.\

Why wait? Explore a career with DaVita today.

Go to http://careers.davita.com to learn more or apply.

What We\'ll Provide:

More than just pay, our DaVita Rewards package connects teammates to what

matters most. Teammates are eligible to begin receiving benefits on the first

Company info

DaVita Inc
Website : https://www.davita.com/

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