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Job Details

Marketing Coordinator Sr Direct Marketing - PS22726

Company name
Anthem, Inc.

Location
Gainesville, GA, United States

Employment Type
Full-Time

Industry
Marketing

Posted on
Jun 06,2019

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Marketing Coordinator Sr (Direct Marketing) - PS22726

Location: Louisville, Kentucky, United States

New

Requisition #: PS22726

Post Date: 5 hours ago

Your Talent. Our Vision. At Anthem, Inc., it’s a

powerful combination, and the foundation upon which we’re creating greater access

to care for our members, greater value for our customers, and greater health

for our communities. Join us and together we will drive the future of healthcare .

This

is an exceptional opportunity to do innovative work that means more to you and

those we serve at one of America's leading health benefits companies and a

Fortune Top 50 Company.

MarketingCoordinator Sr (Direct Marketing)

Preferredlocations : Office-base in one of the following Anthem offices: ME, NH, CT, NY, CO, NV, GA, IN, OH, KY, MO, VA WI, or

CA)

OtherLocations : Strongly prefer office-based. May consider candidates from

other areas who are not able to work in an Anthem office at management’s

discretion.

Role Summary

Coordinates

digital direct marketing activities and initiatives that are focused on driving

sales for Anthem’s business segments

The

successful candidate will be organized and detailed-oriented with marketing experience

in complicated, highly regulated industries such as insurance or financial

services

Responsibilities:

Responsible

for collaborating with Marketing Managers to help execute enterprise direct

marketing strategies to support business line growth. Primary duties and responsibilities include

but not limited to:

ProofSEM ad copy and campaign launch documentation to ensure accuracy and alignmentwith business goals.

Assistwith development, implementation and testing of tracking and taggingrequirements to measure campaign performance.

Reviewcampaign reports and ensure Google Analytics, Tableau or DoubleClick data isaccurate

ManageSEO work intake process including logging, tracking and seeing task levelrequests through to completion.

Assistwith SEM landing page and public website content reviews; Assist with vendorlanding page testing

Coordinateand assist with SEO testing including but not limited to testing of metadescriptions, headings, URL naming and internal linking and content.

Ensureaccurate materials and assist with proofing Direct Marketing materials. Complywith all DOI regulations.

Comfortableworking in different systems and databases.

Requiresa BA/BS degree, 5 years of marketing experience, or any combination ofeducation and experience which would provide an equivalent background.

Extremelyorganized and able to multi-task, managing multiple projects with overlappingdeadlines in a high-pressure environment.

Detailedoriented with proofing experience.

Experiencewith digital direct marketing strategies (SEO, SEM, landing page optimization,and online media).

Experiencepartnering with an IT team to ensure marketing requirements are implementedaccurately and on time.

Knowledgeof the Agile framework a plus.

Relevantexperience in the insurance/financial services industry or other related highly-regulatedfield preferred.

Analytical,data driven, results oriented personality. Able to provide interpretation ofdata and to present findings to others.

Comfortableworking in different systems and databases.

Abilityto manage complex projects across different business areas.

Abilityto take direction and be accountable to deliver quality work, on time.

Keyskills and leadership competencies

Actswith a sense of urgency; builds and adjusts plans to deliver results to meet orexceed expectations

Strongattention to detail

Dealseffectively with ambiguity and change

Collaboratesand seeks out varying perspectives and alternatives

Maintainsflexibility to plan revisions to support changing business needs

Challengestradition and conventional thinking when appropriate

Actswith integrity and courage

Anthem,Inc. is ranked as one of America’s Most Admired Companies among health insurersby Fortune magazine and is a 2018 DiversityInc magazine Top 50 Company forDiversity. To learn more about our company and apply, please visit us atcareers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.

Company info

Anthem, Inc.
Website : http://www.antheminc.com

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