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Job Details

Email Marketing Specialist

Company name
Brookdale Senior Living Inc.

Location
Brentwood, TN, United States

Employment Type
Full-Time

Industry
Marketing, Pr

Posted on
Nov 20, 2022

Valid Through
Mar 05, 2023

Apply for this job






Profile

Overview
Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us!  You\u2019ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.  Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.  Additional benefits offered include, but are not limited to:

Tuition Reimbursement
Pet Insurance
Adoption Reimbursement Benefits
Variety of Associate Discounts
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.  Please note, Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.
Responsibilities
The ideal Email Marketing Specialist is motivated, results-oriented and committed to providing outstanding customer experience for our potential Brookdale residents every day. The Email Marketing Specialist will be responsible for creating, building, and optimizing Brookdale\u2019s community email marketing program in support of lead generation and advancement activities.
Design, code and deploy emails that drive users to take action and engage with our Brand.
Monitor campaign performance and provide recommendations to optimize and expand existing programs that align with brand goals and initiatives.
Work with account management team on incoming email communication requests, including creation and execution of corporate and community requested emails.
Develop cross functional relationships to ensure consistent brand messaging, alignment and compliance across marketing materials.
Manage and track incoming requests using project management tools, and ensure deadlines and goals are met.
Assist Email Team with Opt Out Inquiries, Ad-hoc contact downloads, proofing and other functions as needed.
Other responsibilities as assigned.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Qualifications
Education and Experience Bachelor\u2019s Degree in Marketing, Communications, Business Administration or other related field required. 3-5 years of experience required. Technical email production experience and knowledge of HTML, Excel, responsive email design (Dreamweaver and SQL a plus).
 
Knowledge and SkillsStrong project management and organizational skills. Understanding of email marketing concepts, testing opportunities, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation. Ability to work independently as well as collaboratively and be persistent. Excellent positive and productive interpersonal, oral and written communication skills. Knowledge of senior living or healthcare a plus.
 
Physical Demands and Working Conditions

Standing
Walking
Sitting
Use hands and fingers to handle or feel
Reach with hands and arms
Stoop, kneel, crouch crawl
Talk or hear
Ability to lift: up to 25 pounds
Vision
Requires interaction with co-workers, residents or vendors
Requires Travel: Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.
Salary Range Information$55,260.00 - $70,400.00 / year

Company info

Brookdale Senior Living Inc.
Website : https://www.brookdale.com/

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