Anchorage, AK, United States
Feb 03, 2022
Marketing Strategy Lead, Neighborhood Centers (Remote)
Humana's Corporate Marketing Organization is looking for a Marketing Strategy Lead to join the Stars & Neighborhood Centers Marketing Team working remote. The Marketing and Neighborhood Center teams are focused on the well-being of our members, and we believe there's a role for us to play as a well-being partner who will empower customers to live a life that's healthy, active, and rewarding. We are looking for a Marketing Lead who can successfully develop and optimize targeted marketing campaigns that will engage members to help them improve their health behaviors.
The Neighborhood Centers Marketing Lead will work side-by-side with our Centers and Marketing partners to identify business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, lead the marketing team through flawless execution, and measure success so we can continuously improve our efforts.
Key Role Functions
Lead and develop a team of 2 marketing professionals
Lead a portfolio of member engagement marketing campaigns and initiatives by bringing together a cross-functional team of strategists, data analysts, communication channel owners, and other partners
Develop data-driven engagement marketing strategies as the result of analysis based on existing customer characteristics, campaign performance, and knowledge gathered from analytics and research
Develop product marketing deliverables, including an offering's ideal customer segmentation, value proposition, product positioning, and messaging strategy
Build strong working relationships with business stakeholders in a matrixed environment, actively participating with line of business leaders to impact the revenue and growth dynamics of Humana's businesses
Identify, analyze, evaluate, and prioritize business opportunities using historical campaign performance, statistical modeling, consumer analytics and competitive intelligence
Manage multiple high-profile campaigns and programs
Continuously improve our campaigns by taking advantage of new communication channels, technologies, and an evolving marketing platform
First Year Success Factors
Team members of the projects you lead are engaged, efficient, and productive
Campaigns in your portfolio show measurable improvements and are acknowledged by others as being well-managed and effective
You are recognized within Marketing and Neighborhood Centers as a leader who gets results
You have developed effective partnerships with internal business partners and coworkers
The ideal candidate will have 3-5 years of experience leading direct marketing, digital marketing, or product marketing initiatives, will have demonstrated examples of leveraging analytics and statistical modeling to improve campaign performance, and will have experience leveraging multiple communication channels (direct mail, live agent, digital messaging, etc.) to drive customer engagement.
3-5 years of experience driving campaign response or lifecycle management through direct marketing or digital marketing
Experience delivering omni-channel campaigns triggered by customer behaviors
Foundational knowledge of marketing automation capabilities, like Salesforce Marketing Cloud
Demonstrated leadership ability
Experience optimizing marketing activities by leveraging analytics, conducting controlled tests, and applying insights to improve performance
Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
Demonstrated ability to develop strategies that achieve business goals
Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)
Clear and concise oral and written communication skills
Bachelor's Degree in marketing, communications, business or related field
Experience managing a team of direct reports
Experience working with clients to deliver solutions that meet their needs
Knowledge of healthcare or clinical concepts and conditions
Experience with Agile marketing
Covid-19 Vaccine/Testing Requirement
For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.
If progressed to offer, you will be required to:
Provide proof of full vaccination OR
Commit to weekly testing, following all CDC protocols, OR
Provide documentation for a medical or religious exemption consideration
This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.
Work at Home/Remote Requirements
Must ensure designated work area is free from distractions during work hours and virtual meetings
Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10*1 (10mbs download x 1mbs upload) for optimal performance of is required
Based on current guidance from the CDC, local and state governments, and Humana leadership related to the coronavirus (COVID-19) outbreak have extended travel restrictions until further notice. The policy will be reassessed as the situation warrants. Once these restrictions are lifted this role may require quarterly travel for anyone not located in Louisville, KY.
Scheduled Weekly Hours
Website : http://www.humana.com