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Job Details

Sr. Professional SEO Copywriter

Company name
Under Armour, Inc.

Nashville, TN, United States

Employment Type

Ecommerce, Marketing, Advertising, Journalism

Posted on
May 10, 2023

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Sr. Professional, SEO Copywriter

Date: May 10, 2023

Location: Remote, US

Company: Under Armour

Under Armour strives to promote from within whenever possible. To be considered for this opportunity, you must have been in your current position a minimum of 12 months, not currently on disciplinary probation, and meet the minimum qualifications for this role. Additionally, please ensure that you have received your current supervisor’s approval and notified your HRBP if applying for a position.

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The SEO Copywriter is an individual contributor role inside the Americas SEO team, responsible for creating unique content based on strategic goals identified by Americas SEO and eCommerce Teams. Copywriters work under the supervision of the Director of SEO, and in coordination with the SEO team to fulfill requests from an annual planned content calendar. SEO copywriters must be adept and proficient writers, who are able to quickly research and create search-optimized content that is useful to users and meets the length and time requirements of the department. Copywriters must adhere to tight deadlines, writing and researching 7 to 12 pieces of content a day on average.

Time management and the ability to complete tasks accurately and efficiently are critical to success in this role. In addition to copywriting experience, critical thinking, time management, and being calm under pressure will be keys to success.

The SEO Copywriter will have a passion for sports and athletes, with exceptional grammar, editing and writing skills.

Essential Duties & Responsibilities

Write a high volume of high-quality, organic search-optimized web content per month, adhering to strict quality guidelines within time requirements

Manage production schedules independently to meet tight internal deadlines

Perform competitor and keyword research in order to write top-placing content

Collaborate with SEO team to create content that meets team goals

Flawlessly edit content created by yourself and others

Work within website platforms to publish content

Follow and understand brand style guides and specific compliance requirements

Contribute actively to department and company goals

Understand and implement SEO best practices as it applies to content

Qualifications (Knowledge, Skills & Abilities)

Demonstrated experience in organic search, search engines, and digital marketing and drive to stay current with SEO news and updates

Exceptional written and verbal communication

Desire to continuously learn and improve skills

The ability to meet multiple deadlines

Critical thinking and reasoning skills

Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions

Adaptability: ability to work in an agile, fast-paced test-and learn environment

Detail-oriented writer and editor

Proficient with Google Docs/Google Sheets or Microsoft Word/Microsoft Excel

Ability to perform and apply findings of keyword research and competitor research using SEMRush and Google

Demonstrated understanding of SEO fundamentals

Education And / Or Experience

2-3 years of experience as SEO Copywriter

Passion for writing with a strong portfolio of work

Excellent interpersonal, verbal, and written communication skills

Experience writing for ecommerce websites and/or experience writing about sports and athletic gear highly desirable

Salary and Relocation

Salary Range - $69,000 - $95,000

Work Life Integration: Fully Remote

No relocation provided.


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Company info

Under Armour, Inc.
Website :

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