Analyst Marketing Analytics Sr Media

Profile

 Marketing Analytics Senior Analyst (Media Analytics)The Frontier Marketing Operations organization is seeking a media analyst to build out and maintain reporting and metrics for our Fiber programs.   Consult with marketing teams during integrated campaign planning, ensuring that marketing reporting best practices and key operational metrics are embedded from the startMonitor the success of marketing campaigns in collaboration with media agency across different media tactics and analyze trends and optimization opportunities. Identify new patterns through optimization of marketing campaigns.Develop systematic (daily, weekly and/or monthly) and adhoc deep business insights to help solve Frontiers business challenges and address the needs of stakeholders across various functions to drive incremental growth.Address adhoc requests for metrics and performance to harvest actionable insights that enhance company performanceAnalyze current/ongoing targeting strategies to define and implement new opportunities for media optimizationCreate executive scorecards with visualizations to track changes in key business metrics and KPIs.Required Technical Qualifications3 years’ experience in a Marketing Analytics or similar positionExpert understanding of Microsoft office suite.3 years in a Data Management application (SQL/Python/R/SAS/Alteryx) with emphasis on Data Architecture and ETLExpert experience in data visualization tools (Spotfire/Tableau/Microstrategy/Thoughtspot).Strong understanding of database management and architecture andBachelor’s degree in Business, Mathematics, Statistics or like discipline.   Advanced degree preferred

Company info

Frontier Communications Corporation
Website : http://www.frontier.com