Marketing Specialist: Artificial Intelligence Marketing

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Job Information

Deloitte

Marketing Specialist: Artificial Intelligence Marketing

in

Costa Mesa

California

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong, driven collaborator who is looking to take your skills to the next level? We are seeking a passionate and experienced professional to join our Consulting Marketing team to design and execute integrated marketing campaigns that relentlessly build demand for our brand. . The ideal candidate will have a keen interest in Artificial Intelligence (AI) and prior experience in brand, marketing and/or B2B professional services, with the ability to support robust marketing programs. If this is you, hit the apply now button!

Work You'll Do:

The Consulting Marketing Specialist will work with the AI business marketing team to develop and execute the strategic marketing plan for AI business and strategic offerings and collaborate on cross-Deloitte marketing for priority AI alliances In this role, your responsibilities will include:

Campaign Development and Implementation: Executing against marketing strategy and messaging/narrative deployment through high impact marketing campaigns that use new and innovative marketing techniques such as lead generation, lead nurturing, digital and social media marketing

Market Sensing & Research: Identifying research needs and opportunities, executing research studies and projects, and analyzing research in order to stay current on market trends, competitive activity, business priorities

Content Development- including creation, editing and review/approval for activations such as website, social media postings, blogs, podcasts, sales enablement material, event experiences, and copy, while looking across channels to ensure consistency in messaging, tone and client experience that support the strategic marketing plan

Thoughtware Execution and Commercialization: Facilitating go-to-market launch and promotion, including the creation and launch of eminence and signature reports Event Support: Leading the charge on pre, during and post-event activities, including ROI capture and ongoing evaluation of our AI marketing event strategy of both in-person and virtual events

Data and Analytics: Developing data-driven reports that tell a compelling story against clearly defined KPIs, while articulating clearly defined and actionable recommendations against results

Stakeholder & Agency Collaboration and Management: Working across multiple teams including the business leaders, internal and external communications, analyst relations, alliances, sales, and Deloitte's in-house agency

Budget Support: Tracking and managing fiscal year budget in collaboration with the broader AI marketing team, including procurement and management of external vendors

Required Qualifications:

1-3 years of related experience in marketing, with a focus on messaging development and campaign execution

Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results

Understanding of content and channel strategies and how they differ across the marketing funnel

Familiarity and demonstrable skill with market research, analytics, and synthesis into a story with actionable output

Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines

Outstanding interpersonal, written, verbal and presentation skills

Polished executive presence and professional client service manner

Demonstrated ability to be collaborative and interact with all levels of management

Flexibility, adaptability and level of comfort with ambiguity and fluid priorities

Strong project management skills, with attention to detail and excellent follow-through skills

Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts

Bachelor's Degree in Marketing, Communications, English or related business field

Limited immigration sponsorship may be available.

Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred Qualifications:

Interest and/or experience in AI -focused services and solutions

Previous experience in a professional services environment

Advanced degree

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $48,790 - $100,180.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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ExperiencedMERoles

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Company info

Deloitte Development, LLC
Website : http://www.deloitte.com