Franklin Lakes, NJ, United States
Feb 21, 2020
BD (Becton, Dickinson and Company)
Sr. Marketing Manager, MDS HDS
Job Description SummaryThis key marketing role is on the Infusion Specialty Disposals (ISD) Hazardous Drug Safety Platform (HDS) team within Medication Delivery Solutions (MDS). The HDS Portfolio includes PhaSeal™ Optima, a new Closed System Transfer Device (CSTD), and HD Check, a novel Rapid Surface Contamination Detection Technology. Reporting to the Director, Global Marketing & Commercial Excellence, this role will be accountable for the achievement of key strategic marketing objectives including, but not limited to supporting the effort to build the business by driving the PhaSeal™ Optima and CSTD portfolio acting as a marketing lead for key new product initiatives, being a liaison to regional marketing counterparts and meeting/exceeding global revenue targets for BD’s HDS portfolio.
This role influences the development and drives the execution of Regional HDS marketing plans. It plays a critical role in driving key projects/initiatives, including being the marketing core team member on product development teams. Provides input into product line-related business decisions and resource planning. Demonstrates marketing expertise through specific and advanced set of skills and knowledge. Contributes to global product planning and strategy.
Acts as a liaison to the regions, ensuring marketing plans deliver against the global HDS CSTD strategy and drive achievement of revenue targets within the region in order to meet and exceed targets.
Responsible for driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams. Works with teams to ensure timely execution and meeting of key deliverables. Includes working with country/region marketers. Work includes providing insights and oversight to voice of customer, developing pricing strategies and business cases and leading commercial launch excellence
Leads market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends
Leads tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the HDS strategy
Responsible for Demand Governance to ensure consistent supply and capacity planning. Serves as key liaison with supply chain/operations and all regions to proactively identify and resolve potential issues
Leads development of education tools, programs, training and budget impact models for upgrading practice
Collaborates across platforms and businesses (ISD, MMS)
Experience in identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.
Proven strategic thinking capability including strong customer focus, needs identification and value proposition development. Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.
Experience with innovation process and driving innovationprojects/initiatives.
Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays.
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.
Ability to develop comprehensive business cases with detailed financial analysis.
Action oriented with demonstrated ability to drive results.
Exhibits effective communication and interpersonal skills, and can work internationally with diverse cultures. Previous experience working with international team members a plus.
Highly effective interpersonal skills and emotional Intelligence that have resulted in positive relationship building (particularly global), with the ability to work in a matrixed organization and to influence without authority.
Outstanding written and verbal presentation skills.
High integrity and ethics and strong fit with BD values.
Bachelor’s Degree required. MBA strongly preferred.
Minimum of 8 years of business experience in the life sciences or med-tech industry with a minimum of 5 years of marketing or product management experience that required product development and/or launching a new product.
Consistent track-record of high performance and results
Experience may include marketing, sales, sales training and business development.
Primary Work LocationUSA NJ - Franklin Lakes
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.