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Job Details

Channel Marketing Management and Campaign Integration

Company name
Humana Inc.

Location
Louisville, KY, United States

Employment Type
Full-Time

Industry
Advertising, Marketing, Manager

Posted on
Dec 21,2018

Valid Through
Apr 05,2019

Profile

Description

The Senior Professional, Marketing Campaign Management plans, recommends and implements marketing communication programs using a variety of media channels, promotions and events designed to increase demand, leads, and sales for a key business segment with the organization. The Senior Professional, Marketing Campaign Management work assignments include planning, implementation, and oversight of integrated marketing campaigns, and involves the analysis of data and an in-depth evaluation of variable factors.

Responsibilities

The Senior Professional, Marketing Campaign Management identifies target audience segments and specific messaging, media channels, content and tactics; coordinates end-to-end campaign life-cycle. Maintains campaign-related documentation (e.g., media plans, creative executions, etc.) and derives consumer insights from multiple data sets. Develops and maintains budgets to oversee costs and metrics to evaluate the effectiveness of campaigns. Creates and implements testing strategies across all media channels and user interfaces. Collaborates with various partners, stakeholders, and agencies. Manages multiple projects from concept to completion, and engages with senior-level leaders and teams of managers, consultants, and analysts.

Required Qualifications

Bachelor's Degree in Marketing, Advertising or a related communications field with a minimum of 5-7 years experience

Progressive marketing and/or advertising experience

Business-to-business and business-to-consumer marketing experience

Demonstrated understanding of marketing strategy, demand/lead generation tactics, digital marketing, and content marketing

Strong strategic orientation with ability to engage in broad, conceptual, and complex analytical thinking

Ability to manage large, multi-media campaigns and prioritize a diverse set of projects

Knowledge of and experience with digital and traditional media including SEM, SEO, social media, display, email, direct mail, OOO, and partnership marketing.

Preferred Qualifications

Master's Degree in Marketing, Advertising or a related communications field

Prior Marketing Experience for a Fortune 500 company

Prior experience working in media and/or ad agency

Knowledge of various marketing automation platforms (Eloqua, Pardot, Marketo, etc.)

Scheduled Weekly Hours

40

About Us

Equal Opportunity Employer

It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailboxtasrecruit@humana.com for assistance.

Humana Safety and Security

Humana will never ask, nor require a candidate provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact mailboxtasrecruit@humana.com to validate the request.

Company info

Humana Inc.
Website : http://www.humana.com

Company Profile
Humana's diverse lines of business work to serve all types of consumers. From families to seniors to military members to self-employed individuals, there is a plan to meet many unique needs. Find out how Humana's associates and corporate leaders are committed to customer service. Our team uses innovation to deliver results to our consumers.

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