Farmers Insurance Group.
Woodland Hills, CA, United States
Manager, Marketing, Product Management
Sr. Product Marketing Manager - CSS/ Online Account Management','190000K5','!*!
We are Farmers!
Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world. Start your career at Farmers today!
The Senior Product Marketing Manager will lead the digital customer experience for Farmers' product solutions. This role will lead enterprise stakeholders to develop product strategies, with a focus on emerging technologies that will enable customer-experience t ransformation and digital innovation.
Essential Job Functions
Command digital product solutions, while inspiring the vision and thought leadership on emerging technologies (AI, AR/VR, and Connected Devices)/development methods and their application. Evaluate enterprise opportunities, scoping, and delivery of prototypes/POCs/MVPS. Lead key transformation initiatives, with cross-functional teams, prioritizing work in backlogs, and drive for products that deliver to Farmers experience expectations. Drive a test and learn environment by enabling new capabilities through innovation. Proficiently lead conversations with the executive management within the organization, and inspire clear ideas and actions. Collaborate with enterprise stakeholders to develop marketing requirements and detailed use cases/user stories. Partner closely with IT and operations to develop, manage and execute a detailed product roadmap that delivers on the needs of our customers. Serve as an integrator between business needs and technology solutions, helping to deliver tools and methodologies to align with Marketing goals and objectives. Responsible for defining strategy, requirements, prototyping, testing, training, support procedures, communications and implementation. Track innovation trends within the insurance industry and monitor digital growth in other verticals. Create competitive benchmarks to articulate benefits based on enhancements or new capabilities. Explore emerging technologies and provide proactive marketing and data insights to optimize opportunities that benefits customer experience. Make recommendations on short term and long term roadmaps that aligns with the Customer Strategy and Marketing goals. Conduct competitive landscape assessments to guide product development and go-to-market strategies. Define measurement strategies and reporting requirements to manage the effectiveness, and is responsible for successful delivery and ongoing performance management. Measure and report on digital marketing data and KPI’s and provide insights and business recommendations to business counterparts.
Bachelors Degree in relevant field with MBA preferred, or equivalent combination of education and experience.
Six plus years of program management/digital product and delivery related experience preferred. Five plus years extensive relevant Product Marketing Experience in consumer applications. Advanced project and process management experience. Agile experience preferred. Proficient in: Microsoft Office (MS Word, Excel, Outlook, PowerPoint) required; Agile Management Tools (Jira, Rally) preferred. Experience in developing user stories and requirement documents. Self-motivated with high degree of initiative and excellent follow-up skills, along with strong analytical and problem-solving skills. Strong business acumen and communication skills.
Special Skill Requirement
Ability to communicate, influence, and deliver with cross-functional teams and enterprise stakeholders. Ability to manage multiple projects with tight deadlines effectively with cross functional teams.
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce. ]]>','United States-California-Woodland Hills','','Farmers Insurance','Strategic Management & Administration','Full-time','02/01/19','Sr. Product Marketing Manager - CSS/ Online Account Management
Farmers Insurance Group.
Website : http://www.farmers.com
In 1928, two men shared a dream of providing a quality insurance product at a reasonable price. In the decades that followed we’ve grown and adapted to meet the changing needs of Americans. But one constant has remained: We have an unwavering commitment to uphold our founding ideals to provide industry-leading products and first-rate services to the customers we’re privileged to serve.Farmers not only prides itself on helping you plan wisely for the unexpected, but also on helping restore order when it occurs, so you can keep moving along the road of your life’s plans. In 1959 a Farmers customer wrote us a letter of surprised gratitude when his car battery was replaced just an hour after it was stolen. A letter from a couple in 2002 wrote that their Farmers agent and Claims Adjuster “were exceptional in their handling of our grief, what we needed to do, and helpful in many other ways.” That same year, when Hurricane Rita struck Beaumont, Texas, Farmers sent 300 agents to assess damages while policy holders were evacuated. Farmers also donated $100,000 for the city’s emergency operations center and two megawatt generators that restored power to Beaumont. Whatever year or decade a disaster occurs, you can count on us to be there for you.