San Francisco, CA, United States
Caviar is looking for a performance marketer to own our paid marketing strategy. As a member of the Growth Marketing Team, youll be responsible for overseeing performance of campaigns across a variety of online and offline channels, working with cross functional teams to support growth across Caviars 3-sided marketplace, and setting budget allocation to support our growth goals.Youre a results-oriented marketer with demonstrated experience managing multiple paid advertising agencies. You take a customer-centric approach, and youre passionate about doing whats right for our customers and brand. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand food ordering. Also, you probably love food.This role can sit in San Francisco or New York City*You willPrimarily be focused on new diner acquisition, but also support across Caviars marketplace to attract new restaurant, company, and courier leadsManage core offline and online channels including Search, Mobile, Direct Mail, and AffiliateEstablish a forecast for each channel and make recommendations on budget allocation and goalsDirect and manage agencies to achieve goals and ROI targetsMaintain and monitor key metrics across all channels including budget pacing, LTV, and CACManage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling testsTest new channels and technology for brand strategies including OOH, Audio, Display, SocialWrite creative briefs to define program objectives and KPIsWork closely with the other teams and stakeholders to ensure goals are metQualificationsYou have:A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out.A BA/BS degree and at least 6 years of related performance marketing experienceDeep familiarity with CPA, CPC, CPM, and LTVHighly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketingOutstanding ability to think creatively, identify and resolve problems.Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.The ability to synthesize complex ideas into actionable recommendations for senior executives Bonus:Deep Understanding of Adwords & FacebookExperience with Web Tracking and AttributionOffline Marketing experienceBasic SQLAdditional InformationAt Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.
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